The Greenley family of Blackpool is driving remarkable growth through their family business, Roadshow Promotions, and its rapidly expanding portfolio of services.
Led by Stuart and Natasha Greenley, the father-daughter team has overseen the evolution of the company from a single entity into a diverse business spanning several sectors.
Originally founded as Roadshow Promotions, the company has become known for operating the largest fleet of promotional buses in the UK. Their buses have been used by clients such as Johnson & Johnson, Edwards Lifesciences, and the British Heart Foundation to raise awareness on tours across the UK and Europe. This success has provided a solid base for the family’s future expansion efforts.
By reinvesting profits from these contracts, the Greenleys have pursued a methodical approach to growth, focusing on three areas: organic expansion, strategic acquisitions, and diversification into complementary industries.
To tap into the digital economy, they partnered with a local digital media company to create Roadshow Media and Roadshow Digital. These new divisions specialise in website development, SEO, and digital consultancy, allowing them to break into the digital marketing sector.
In the last two years, they further diversified by launching Roadshow Security, which provides security services to the leisure, hospitality, and retail sectors. Clients include Haven’s Cala Gran and Marton Mere holiday parks. They have also launched Roadshow Conversions, a company focused on converting vehicles and buses into static business assets, while also supplying portable washrooms for festivals and construction sites.
The Greenley family is committed to supporting the local economy and follows a “buy local” policy, partnering with local suppliers for services like marketing, bus branding, and accountancy, as well as sponsoring grassroots football. Their growing team includes joiners, electricians, drivers, security personnel, and digital marketing experts. Over the past year, their workforce has seen significant growth, with further recruitment planned.
With their sights set on exploring new sectors, the Greenley family’s strategic approach and local investment make Roadshow Promotions a business to watch.
