11.3 C
Manchester
Thursday, April 3, 2025
Business40% of UK Men Willing to Take Pay Cut for Content Creation...

40% of UK Men Willing to Take Pay Cut for Content Creation Career Amid Financial Crunch

FATJOE‘s marketing analysis has brought to light a pivotal shift in the gig economy, with a significant portion of content creators opting to leave behind the predictability of 9-to-5 jobs during the ongoing cost of living crisis.

The research, which surveyed 5,000 individuals across the UK aged 18 to 54, discovered that men are notably more inclined than women, at 40% versus 34%, to consider a 20% decrease in income for the chance to engage in content creation full-time.

Further analysis reveals that over half of the respondents (52%) identify as content creators, spanning 17% podcasters, 22% bloggers, and 12% influencers. Young adults in the 18-24 age group are predominantly drawn to influencing as a career (44%), while the 25-34 cohort shows a preference for blogging (35%).

The study also sheds light on the financial hurdles faced by aspiring full-time content creators, with a staggering 74% earning less than £1,000 annually from their side projects in content creation, and only 8% surpassing the £2,000 earnings mark over the past year.

In terms of regional earnings, London leads with 10% of content creators earning above £5,000, followed by Nottingham and Manchester where 5% of creators achieve similar earnings. Belfast and Norwich emerge as unexpected centres of digital creativity, with 67% and 60% of creators, respectively, earning between £500 and £999 last year. Southampton also stands out, with 17% of its content creators earning £2,000 to £4,999.

Reflecting on the findings, a FATJOE spokesperson stated: “This survey sheds light on the transformative role of content creation in the digital age. The willingness of individuals to trade traditional careers for a shot at full-time content creation reflects the evolving nature of work and income streams. The survey captures the pulse of a nation deeply immersed in the art of content creation and raises crucial questions about the future of work and the challenges these creators may face.”

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Argella Moves Global Base to Dubai, Strengthening Focus on Digital and AI Growth

Technology advisory firm Argella has announced the relocation of its global headquarters from London to Dubai, cementing its commitment to the region as a...

Leasing an Electric Car Now Costs Less Than a London Travelcard

Drive a Dacia Spring for £112/month via salary sacrifice* TfL Zone 1-2 travelcard priced at £171.70 More affordable than top-tier gym plans and...

ECB’s Intraday Liquidity Standards Set the Bar High — But Banks Face a Steep Learning Curve

Banks across the Eurozone are feeling the weight of the European Central Bank’s (ECB) tightened intraday liquidity rules, as new findings from Planixs —...

Work starts on a permanent home for Star Radcliffe Academy

Work has begun on creating a permanent home for Star Radcliffe Academy. The secondary school is the first in Radcliffe for over a decade, offering...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

ECB’s Intraday Liquidity Standards Set the Bar High — But Banks Face a Steep Learning Curve

Banks across the Eurozone are feeling the weight of the European Central Bank’s (ECB) tightened intraday liquidity rules, as new findings from Planixs —...

Interactive roadshows set to help people identify bowel cancer symptoms

Two interactive roadshows are taking place in Manchester to help people identify the symptoms of bowel cancer. New research reveals that 35% of adults in...

Stockport man jailed for posting racist and antisemitic content online

A Stockport man has been jailed for posting racist and antisemitic videos that ‘intended to incite racial hatred’. Damion Bennett (30) of Hall Street, Offerton,...

Batman star Val Kilmer dies, aged 65

Hollywood star Val Kilmer, best known for his roles in Top Gun, Batman Forever and The Doors, has died aged 65. He died of pneumonia...

More News

Argella Moves Global Base to Dubai, Strengthening Focus on Digital and AI Growth

Technology advisory firm Argella has announced the relocation of its global headquarters from London to Dubai, cementing its commitment to the region as a...

Kaur Sutherland Champions Wellbeing-Focused Conveyancing Practice

As demands on the conveyancing sector continue to rise, law firms are being challenged to maintain quality, stay profitable, and look after the mental...

Economic survey reveals inflation is ‘number one concern’ for Greater Manchester businesses

Greater Manchester Chamber of Commerce has released the findings of its Quarterly Economic Survey, providing a decisive snapshot of the region's economic health amidst...