K2L, a Salford-based digital marketing agency, has been chosen by stroller brand Junior Jones to launch its new website, and reimagine its online presence.
Junior Jones, newly owned by CuddleCo, manufacturers and distributors of children’s strollers and accessories, were looking to develop Junior Jones’ existing branding to appeal to a younger and more dynamic audience.
K2L revitalised the brands look and feel, with a focus on the creative execution and usability of a new website, lifestyle photography and brand assets. The aim, to push the boundaries of what it means to be a modern-day baby brand, creating the necessary attention to allow for rapid expansion in market share.
Head of Digital at Junior Jones, Richard Higham commented “Early feedback from the UK market has been absolutely phenomenal and sales have been encouraging. Retailers including Next and Boots are already stocking the Aylo stroller, with a number of other major retailers expressing interest.”
Scott Kennedy, Managing Director at K2L said “As specialists in the children and baby sector, we were delighted to be approached by Junior Jones. We’ve created a website with the modern-day family in mind. The aesthetically pleasing design and seamless functionality, was created to reflect the core essence of the product.”
With UK sales underway, Junior Jones will now look to expand into both European and international markets.
For more information, visit: www.K2L.co.uk
