Vega, a Manchester-based digital agency, have continued their partnership with Tiger Sheds with a second TV campaign this year.
Tiger Sheds, a brand owned by Woodlands Home and Garden Group, are following up on their maiden TV venture in 2022. Vega worked closely with ITV and its Backing Business initiative in 2022 and have extended the relationship into 2023. This year’s campaign sees refreshed creative from Propaganda. The campaign runs for 3 months across ITV terrestrial and Digital channels, and introduces 5 and Sky to the mix.
Vega Co-Founder, Jon Hall commented: “We’re delighted to continue our fantastic partnership with Tiger Sheds. Our co-production model led to really productive discussions with broadcasters, with Tiger Sheds involved in all conversations every step of the way. We are utilising the number of attribution initiatives again and are confident we can build on the success of last year, continuing to drive brand awareness, share of search and increased sales for such an ambitious company.”
Sam Jenkinson, Head of Marketing at Tiger, added: “It’s exciting to see Eric The Tiger back in action on our screens highlighting what Tiger stands for – helping consumers find their perfect space. It’s that simple! Since the last campaign, so much has happened at Tiger to improve our quality and value even further and we’re confident that customers looking for a wooden garden building will have the best experience at tigersheds.com.”
