12.6 C
Manchester
Saturday, April 26, 2025
BlogNorthern Branding and Echo Partner for Disorder Launch

Northern Branding and Echo Partner for Disorder Launch

Recently, Disorder in the northern quarter has opened to a fan fare of expectation driven by Northern Branding and ECHO PR.

 

The theme of the venue is based on a love letter to Manchester, taking inspiration from music history while ensuring it fully represents the owners’ original concept of ‘unknown pleasures’, inspired by their love of indie music.

band sml

The branding was meticulously planned and created by Tom Dorsett from Northern Branding, design, marketing and social media experts for the hospitality industry. Inspiration was taken from the name of the venue, ‘Disorder’, which was the first track on ‘Unknown Pleasures’, the first studio album by Joy Division released on Factory Records in 1979.

 

Tom looked at the iconic album artwork by Peter Saville and dived into his original research to take the concept and the brand to the next stage. The album artwork had been inspired by an astronomy encyclopaedia which included various patterns and shapes. Tom’s findings and research from the same book influenced the signature ‘O’ within the venue’s name, which is based on the shapes and forms of contour maps.

 

Tom designed a bespoke font for the wordmark logo which is inspired by historic Roman lettering found carved in stone at the Roman fort in the Castlefield area of Manchester.

outdoor logo sml

Tom partnered with hospitality PR specialists, ECHO PR to give the venue a launch it deserved.

 

The ECHO PR team worked to create a series of stories in advance and drive the online talkability and excitement prior to the launch as well as a packed launch event.

 

Tom commented: “A lot has been said about this being a Joy Division themed bar and, while it is certainly inspired by this, the venue is firmly in the current day. I looked back to history to look forward and have created a strong brand which is totally unique.”

 

Emma commented for ECHO PR: “We absolutely loved working on this and wish the owners, James and Sam, the biggest success. It has never been more important to support independent businesses and there has been a lot of talk online about its theme, but they have such a strong brand identity for their venue that we’re confident that it’ll directly appeal to their target audience.”

 

Disorder opened on 17 February over two floors; the ground floor is an eatery with Asian inspired street food on the menu, as well as a vast array of lagers and sour beers (Sours) from around the world, plus a delicious range of classic and undiscovered cocktails; the lower floor plays host to live music from bands, DJs, rap artists and more and has a speakeasy, dive bar feel with a drinks menu and back bar to rival those on a world class stage.

back bar sml

Follow Disorder on Instagram @disordermcr

Olivia McHugh
Olivia McHugh
Staff writer
Latest

Vehicle crime in Greater Manchester down 27 per cent, reports show

Vehicle-related crime across Greater Manchester has seen a reduction of 27 per cent, according to new figures. During September 2023 and March 2024, Greater Manchester...

Advance train tickets now available on TransPennine Express machines

Advance train tickets are now available for customers to buy using TransPennine Express (TPE) ticket machines. Advance train tickets are single, one-way tickets purchased in advance...

Planning pressures pushing firms to the brink, property expert warns

Planning pressures set UK developers up for failure, pushing more firms to the brink, Landwood warns. UK developers are abandoning unfinished projects as cashflow pressures...

DVLA bans more than 500 new number plates

A Freedom of Information request made by private plate supplier Regtransfers reveals the banned number plates from the forthcoming  ‘75’ release. These latest plates will...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Cellcycle and Kerry Logistics Partner to Strengthen Sustainable Battery Supply Chain in the UK

UK-based battery recycling expert Cellcycle, part of the SER Group, has signed a Mutual Cooperation Agreement with Kerry Logistics (UK), a member of the...

Street Eat festival returns to Rochdale in June

Street Eat - the food and drink festival that attracts thousands of visitors every year - is returning to Rochdale Town Hall Square for...

Free Middlewood Locks Fest returns for a second year

The second annual canal-side festival at the award-winning Middlewood Locks neighbourhood in Salford is returning next month with fun-packed programme for all the family. From...

Planning pressures pushing firms to the brink, property expert warns

Planning pressures set UK developers up for failure, pushing more firms to the brink, Landwood warns. UK developers are abandoning unfinished projects as cashflow pressures...

More News

St George’s Day parade returns to Manchester

The St George's Day Parade, a beloved fixture in Manchester's event calendar for nearly two decades, returns on April 27 with its vibrant celebration...

Manchester prepares to mark VE Day

Celebrations to commemorate the 80th anniversary of VE Day are set to take place throughout Manchester. On May 8, 80 years will have passed since...

Manchester launches vision for new national hub for hydrogen

Manchester is placing itself in prime position to become the home of a new national facility that will be central to the UK’s ambition...