1.3 C
Manchester
Monday, April 7, 2025
NewsCreativeWhittard films first ever TV commercial with Team ITG ahead of Mother’s...

Whittard films first ever TV commercial with Team ITG ahead of Mother’s Day

Whittard of Chelsea, a market leader in tea, coffee, and hot chocolate, has today launched their first-ever TV commercial ahead of Mother’s Day, filmed with Team ITG.

Video and photography teams from Team ITG, the technology-led, multichannel marketing activation business, produced the advert on location, while also capturing a suite of lifestyle and product photography to be used across in-store POS, e-commerce and social media for the Mother’s Day campaign, as well as future Whittard projects both in the UK and internationally.

Despite being established in 1886, it is Whittard’s first-ever TV commercial, which Team ITG helped to produce in under seven weeks for rollout in the lead-up to Mother’s Day, to encourage customer activity around gift-giving.

James Chittenden, Creative Officer, Team ITG, said: “We are proud to support Whittard in the creation of their first-ever TV commercial, ideated and produced through our one-team approach as we delivered bespoke assets for this emotive, heart-warming and integrated campaign. Our world-class team proposed a range of concepts for the advert before executing an array of feature-rich content for multichannel application. Combining our two engines of agency services and technology enabled us to create an agile campaign in a matter of weeks, with this advert representing a landmark moment for a heritage British brand.”

The commercial will be launched today to Sky customers in Manchester via AdSmart, themed around the mantra “a gift as unique as them.”

Nathan Smith, CEO, Whittard of Chelsea, said: “We are excited to launch our first TV campaign and it is a fantastic opportunity for us to share the Whittard brand with both new and existing audiences. We’ve chosen to run the TV ad in the build-up to Mother’s Day as our unique products make for the perfect gifts. We look forward to sharing a bit about us and hope the advertisement helps spark awareness and curiosity amongst our target audience.”

Localised executions of the advert will be featured across Manchester, Oxford, and Glasgow, where Whittard have prominent stores, increasing their brand awareness and in-store footfall as they aim to encourage customers to buy gifts ahead of Mother’s Day.

 

Olivia McHugh
Olivia McHugh
Staff writer
Latest

Funding approved to upgrade Rochdale primary schools

Primary schools in Rochdale are to receive a share of more than £2.9 million as part of an upgrade to local education facilities. This investment, funded...

Salford police appeal for information following ‘assault’

Salford police want to make sure a man is safe and well after appearing to be attacked. Officers received reports that the man was forced...

Limited100 Reaches 400 Customers with Global Demand for British-Made Automotive Wall Art

Luxury automotive art company Limited100 is celebrating a remarkable achievement with its 400th customer, as demand continues to grow for its high-quality, handcrafted car...

Joe Fraser Gymnastics Club Arrives in Lichfield, Powered by LoveAdmin’s Tech

Olympic gymnast Joe Fraser is launching an exciting new gymnastics club in Lichfield, supported by technology partner LoveAdmin. The Joe Fraser Gymnastics Club is...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Batman star Val Kilmer dies, aged 65

Hollywood star Val Kilmer, best known for his roles in Top Gun, Batman Forever and The Doors, has died aged 65. He died of pneumonia...

XIMEA Introduces World-Leading 245MP Camera with Sony IMX811 BSI Sensor

Renowned for its innovation in high-performance imaging, XIMEA has added a new powerhouse to its xiX-XL line – a medium format camera equipped with...

Manchester launches vision for new national hub for hydrogen

Manchester is placing itself in prime position to become the home of a new national facility that will be central to the UK’s ambition...

Enviro Waste Management Reveals New Brand Identity with Commercial-Only Focus

Enviro Waste Management has announced a comprehensive rebrand to solidify its position as a dedicated provider of commercial waste services. Having previously offered solutions...

More News

We review: Med-inspired ‘Mélange’ comes to Ramsbottom

When we were offered the chance to sample the fusion of flavoursome food at Bury's newest restaurant, we found it hard to turn down. Mélange...

Manchester’s Raju Sauces announces new distribution with Ocado.com 

Helping redefine global flavours, Manchester-made Raju Sauces hosted an event with culinary experts and food lovers, as the company announced its ​listing​ with ...

Trafford Centre champions homegrown talent for new Asian dining experience

Trafford Centre is unveiling its new restaurant dining development 'Eastern Garden', which is dedicated to Mancunian talent. Responding to consumer demand, Eastern Garden celebrates independent...