5.7 C
Manchester
Wednesday, April 2, 2025
CommunityTfGM campaign to highlight the dangers of mindless driving launched by Manchester...

TfGM campaign to highlight the dangers of mindless driving launched by Manchester agency

With the help of creative agency for the curious, Transport for Greater Manchester (TfGM) has launched a video-led campaign which aims to highlight common driving distractions and how they may affect safety.

‘Mindless Moments’ educates drivers about the dangers of losing concentration when on the road and how lethal even the smallest of distractions could be, following research from The AA which found that nearly 70% of drivers have their mind on other things while driving.

The series of four short videos shows common place scenarios juxtaposed against driving scenes to reinforce the dangers of people losing concentration at a critical time. These include a dentist eating mid appointment and a barber daydreaming whilst cutting hair. 

“We’re delighted to have delivered this work for such a household name within Greater Manchester, especially on a topic as important as road safety, “ says Zoe Tatton, Director of for the curious.

Managed and delivered end-to-end by the for the curious team, the eight week campaign will run across web, social media and display, along with digital out of home displays in key locations around Greater Manchester.

“This campaign is an important milestone in further developing our video and photography offering at for the curious” explains Head of Videography & Photography, Luke Barnett.

Peter Boulton, TfGM’s Head of Highways, said: “It doesn’t take much to become distracted when you’re driving, and one mindless moment can have potentially disastrous consequences, including serious injury or death. for the curious have truly represented this messaging in these hard-hitting short films and digital out of home creative, they’ve shown genuine excitement for the project and have delivered high quality outputs that meet our objective.”

To view the full series and find out more, visit: https://tfgm.com/mindless-moments

The campaign is the first for the curious video campaign of 2023, with the 10 strong team previously delivering video for clients including UK Sport and The National Lottery. The agency, as part of Social Group, became a certified B Corp last year.

Olivia McHugh
Olivia McHugh
Staff writer
Latest

Kaur Sutherland Champions Wellbeing-Focused Conveyancing Practice

As demands on the conveyancing sector continue to rise, law firms are being challenged to maintain quality, stay profitable, and look after the mental...

XIMEA Introduces World-Leading 245MP Camera with Sony IMX811 BSI Sensor

Renowned for its innovation in high-performance imaging, XIMEA has added a new powerhouse to its xiX-XL line – a medium format camera equipped with...

Investigation launched into a stabbing at Alexandra Road retail park

An investigation is underway after a 19-year-old man was stabbed at Alexandra Road retail park yesterday afternoon. The victim was taken to hospital with serious...

Interactive roadshows set to help people identify bowel cancer symptoms

Two interactive roadshows are taking place in Manchester to help people identify the symptoms of bowel cancer. New research reveals that 35% of adults in...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Economic survey reveals inflation is ‘number one concern’ for Greater Manchester businesses

Greater Manchester Chamber of Commerce has released the findings of its Quarterly Economic Survey, providing a decisive snapshot of the region's economic health amidst...

Kaur Sutherland Champions Wellbeing-Focused Conveyancing Practice

As demands on the conveyancing sector continue to rise, law firms are being challenged to maintain quality, stay profitable, and look after the mental...

Nominations are open for this year’s Variety North West PROPs Awards

The search for the very best in the property industry is officially under way as nominations open for this year’s Variety North West PROPs Awards. Last...

Stockport man jailed for posting racist and antisemitic content online

A Stockport man has been jailed for posting racist and antisemitic videos that ‘intended to incite racial hatred’. Damion Bennett (30) of Hall Street, Offerton,...

More News

Merlin’s Magic Wand Brings the Ocean to St Ann’s with New Playground

A brand-new ‘London Under the Sea’ Magic Space has been unveiled at St Ann’s School in Hanwell, thanks to the charitable efforts of Merlin’s...

Multi-million pound cash injection for vacant brownfield site in Rochdale

Long-awaited redevelopment of a vacant brownfield site in Rochdale has moved a step closer, following a £15 million grant from the government’s community regeneration...

Preservation plans revealed for Ramsbottom’s Peel Tower thanks to grant

A £57,000 National Lottery Heritage Fund grant will enable a condition survey to be carried out at Ramsbottom's Peel Tower, with a view to...