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BlogSimple Tips to Create Compelling Business Posts for Social Media

Simple Tips to Create Compelling Business Posts for Social Media

This article offers some very simple tips on how you create business posts that are compelling. To start with, identify that your biggest problem is the word “Compelling.” Simply because any person in any business can create epic amounts of content on the business of their choice, but few can make the content compelling. There are two solutions to this. You can cast a fairly wide net and hope you snag a few big fish (which is the first method discussed in this article). The second method is to buy your audience and test your content on them.

Cutting Up Content With Clever Editing

Create a piece of content, cut it up, remix it, and release it over all the social media networks. This is the traditional method for creating usable content. Except, in this case, you splice in other pieces of free content to create something new. A common one is for you to make a point, “Snow tastes better in Chicago” and you slice it in with a reaction shot from Bender from the show Futurama. Do the same again, but cut up a different part of your video, add a reaction from a different character, and so on.

Cutting Up Content With Clever Editing

Create a piece of content, cut it up, remix it, and release it over all the social media networks. This is the traditional method for creating usable content. Except, in this case, you splice in other pieces of free content to create something new. A common one is for you to make a point, “Snow tastes better in Chicago” and you slice it in with a reaction shot from Bender from the show Futurama. Do the same again, but cut up a different part of your video, add a reaction from a different character, and so on. Such creative editing can easily be done online using an online video editor.

How does this help you create business posts? The point of this approach is to recycle the same content over and over again. You create your long-form content for whichever social media is your primary one (your big hitter), and then you slice up and re-edit the same content to go on your primary account and onto your various other social media accounts.

How Does Recycling Create “Compelling” Business Posts?

Like a lot of people, you may have a high-minded idea that the people seeing your social media content are other businesspersons. However, even you yourself will attest that you are more of a content creator than a content consumer. People at higher levels in businesses are not heavy social media content consumers. However, their subordinates, their lower-level management, their marketing team and their HR team “Are” big social media consumers. They are the ones you are looking to target with your business posts, which is why recycling and re-editing is such a good idea. Unless you have the sort of money that allows you to create fresh and original content every single time, then the recycling and re-editing approach can really work.

Buying an Audience For Market Research

If you look at this, you will see that it is now safe and legal to buy other people’s social media accounts. The trick is to buy the social media accounts of people who are most likely to be your target consumer.

Create social media posts. Create original social media posts that you consider to be compelling. Post them on the accounts you bought and see how people react. See how many people convert into buyers and see the sort of responses you get. 

If some of your content goes viral, gets a lot of positive responses, or makes a lot of conversions, then you take that content and post it on your real social media accounts. You also pay the social media platforms to promote your content. You pay the social media advertising platforms because you already know the content is going to do very well. 

To summarize, you are testing out your “Compelling” content with other people’s accounts that you purchased. You post your content and see which generates the best results. You then use that content on your primary/own social media accounts. Just be sure to remove the content from the purchased accounts before you post it on your social media accounts.

Also, if you buy a few social media accounts and notice that your content is gaining traction and getting more sales and followers, then consider focusing a little more of your energy on that account. It may accidentally turn into a popular social media account that you can further develop into a regular income-generating account.

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