KBF Enterprises®, one of the UK’s largest sports nutrition companies, celebrated exponential growth in 2022, with annual sales increasing by over 60% and exceeding £23 million.
Following the business’s record-breaking year, which also saw its core team grow by 52%, Manchester-based KBF Enterprises has announced aggressive expansion plans for 2023 to cater to the growing demand for sports nutrition products.
These ambitious plans follow a very impressive trading period for the company’s leading protein brand, Warrior®, which saw sales increase by 227%, and record trading end to 2022 following a successful Black Friday and Cyber Monday campaign.
After a stellar year where Warrior was named ASDA’s bestselling sports nutrition brand, and its product range hit 700 B&M stores nationwide, data also demonstrates that a Warrior protein bar is now consumed every 2 seconds, with 15 million bars produced each year.
The planned business growth for 2023 includes an expansion of the company’s factory at the headquarters based in Manchester, to enable the company to cater to demand while maintaining a competitive price point.
KBF Enterprises are also set to expand its international offering beyond the current 2,000 locations, which presently includes Singapore, Canada, Taiwan, Israel, and Ireland.
Expected to be the best year to date for KBF Enterprises, 2023 will kickstart with several new products being added to their bestselling range of Warrior protein bars and flapjacks, designed to appeal to its growing customer base of health-conscious individuals and fitness enthusiasts.
“Last year was incredibly successful for all of our brands at KBF Enterprises and we are looking ahead to extending this growth trajectory into 2023 and beyond.” says Founder of KBF Enterprises, Kieran Fisher. “The sports nutrition category is expanding at a phenomenal rate, and we are constantly seeing new trends and innovations emerge.
“Our goal, and what we do well, is to continue developing great tasting, high-quality products that are also good for you. With our entire operation based in the UK, we can meet the increased demand and keep our prices points competitive, which is why for every protein bar sold on shelves by a competitor where we are listed next to them, customers will buy four Warrior protein bars. We are fast becoming the new confectionary.”
The news follows a recent £750,000 investment to support KBF Enterprise’s future growth, provided by NPIF – FW Capital Debt Finance, which is managed by FW Capital and part of the Northern Powerhouse Investment Fund.
