VEGAN-ROO-ARY: DELIVEROO LAUNCHES A RANGE OF LIMITED-EDITION VEGAN SPECIAL DISHES FOLLOWING RESEARCH THAT SUGGESTS BRITS DON’T KNOW WHAT BEING VEGAN MEANS

• Research conducted by Deliveroo reveals that over one-third of Brits don’t know what vegans can and can’t eat.
• The survey also showed that Gen X (35-44 YOs) are most likely to know about vegan alternatives to meat and dairy products (51.1%)
• As a result, new Veganuary specials will be available to order on Deliveroo for the first time, including wagamama’s Vegan ‘Chicken’ Kare Lomen.
• There are now over 20,800 vegan and vegan-friendly restaurants on the app, a 17% increase from last year.
• Acai Bowl from Juicebaby is the most popular vegan dish ordered on the platform.
• London, Manchester, Brighton, Bristol and Leeds ordered the most vegan food on the platform in 2022 (as a proportion of their total orders)
• Deliveroo has added a ‘Vegan’ category title to the app, making it easier for consumers to find or discover vegan products and dishes.

Deliveroo has launched its biggest-ever range of vegan specials that are now newly available on the app, as data commissioned by the food-delivery company shows that over one-third of Brits don’t know what vegans can eat.

Despite ‘Veganary’ being celebrated annually for the last ten years*,  it has been revealed that Brits are still confused about what vegans can and can’t eat. Deliveroo surveyed 2,000 Brits to find out what they thought being vegan really means – the data revealed that 18% (2 in 10) of Brits think that vegans can only eat fruit and vegetables and 8% said that vegans couldn’t eat meat, dairy or eggs, but could eat fish.

When asked which items from a list of meat and dairy products* had vegan alternatives, the survey found that Gen X (35-44 YOs) knew the most (51.1%) about what alternatives were available, whilst the Post War Generation knew the least (17.1%). Data also showed that Brits in the North East of England knew the least about vegan alternatives, with nearly 4 in 10 Brits (37.1%) saying that none of the products on the list had vegan alternatives.

Elena Devis, Vegan Category Lead, Deliveroo, said, “On our fourth consecutive year celebrating Veganuary, we’re delighted to see the continuous development of the plant-based space across independent, national and grocery partners.  As customers’ expectations around selection and value increase, we expect brands with exciting new launches, vegan meal deals, and promotions to see better results.

Last year,  we launched a new vegan tile and gave our partners the ability to add dietary labels to each of their menu items. This year, we will continue to improve our app to help Deliveroo users find delicious vegan food more easily wherever they are, and work with the best local restaurants and grocers to ensure everyone can find food that suits their dietary needs for breakfast, lunch and dinner.”

Toni Vernelli, Head of Communications at Veganuary, said, “We’re delighted to have the support of Deliveroo for the fourth year running and so excited to see all the new vegan dishes being launched on the platform for Veganuary! Our job is to help people try vegan for January – whether for the planet, animals or their health – and Deliveroo’s commitment to catering for this growing number of conscious consumers makes our job much easier! 

The online food delivery service, which is a proud supporter of Veganuary, has reported that more restaurants than ever have introduced plant-based menus and dishes to their regular offering and there are now over 20,800 vegan and vegan friendly restaurants available on Deliveroo across the UK (17% increase from last year). According to the food-delivery company, the cities with the most vegan orders (as a proportion of their total orders) this year in order are: London, Manchester, Brighton, Bristol and Leeds.

Hundreds of thousands of Brits will be giving ‘Veganuary’ a go this year; Deliveroo are encouraging people to try going vegan this month, as some of the UK’s most popular restaurants are launching brand new vegan dishes, which customers can order on Deliveroo for the first time ever, including:

Ole and Steen and Crosstown.

And that’s not all, wagamama is launching a very special dish, ‘Vegan ‘Chicken’ Kare Lomen’* to mark the occasion, whilst Crosstown Doughnuts have partnered with Deliveroo exclusively to deliver three limited-edition flavour doughnuts available for delivery across the UK.

Despite these controversial research results about veganism, it is clear that the nation has a taste for vegan food, with the food delivery company revealing some of the most popular vegan dishes and grocery orders made on the app in the last year.

UK’S TOP VEGAN DISHES

The most popular vegan dishes ordered from fully-vegan menus are:

1. Acai Bowl from Juicebaby
2. Meal Deal For One from A Burgers by Taster
3. Cheeseburger from Neat Burger
4. The Sneaky Clucker from Oowee Vegan
5. Flavoured Fried Chick’n from Doner Summer

The most popular vegan dishes ordered from vegan-friendly menus are:

1. Bang Bang Cauliflower from wagamama
2. Vegan Royale Meal from Burger King
3. Vegetable Samosas from Dishoom
4. Chocolate & Hazelnut filled Cinnamon Churros from Tortilla
5. Vegan Giardiniera from PizzaExpress

VEGAN GROCERY TREND

With more and more supermarkets joining the platform, as the need for on-demand groceries has skyrocketed, it appears that customers have been using Deliveroo to stock up on plant-based ingredients. The most popular vegan grocery items during 2022 were:

1. Oatly Barista
2. Rowntrees Vegan Fruit Pastilles
3. Eat Real Lentil Chips
4. Linda McCartney’s Sausages
5. Quorn Vegan Chicken Free Slices.

NEW VEGAN DISHES

This Veganuary, some of the UK’s most popular restaurants are launching brand new vegan dishes, which customers can order on Deliveroo for the first time ever, including:

Exclusive to Deliveroo

• Crosstown – NEW limited Edition Doughnuts (from £2.75)
• Crosstown has launched a range of new vegan doughnuts, all exclusive to Deliveroo and available until the end of January, including a Rhubarb & Jasmine doughnut, Strawberry Cheesecake doughnut, Blood Orange doughnut and Pistachio & Raspberry dough bite.
• Ole & Steen: NEW Vegan Social (£3.95)

• The much-loved Cinnamon Social from Ole & Steen has had “Ve-invention” and is said to taste exactly the same as the classic. Launching on January 5th, the Vegan Social will be exclusively available to deliver through Deliveroo. Other vegan items available include a Raspberry and Almond Swirl, No’duja Toastie and a ‘Feta’ Salad. All are available throughout January in all UK locations.
  • Vegan Social Slice – £3.95
  • Raspberry & Almond Swirl – £3.95
  • No’Duja Toastie – £6.95
  • ‘Feta’ Salad – £7.45

Japanese

• wagamama – Vegan ‘chicken’ kare lomen (available on Deliveroo from 3rd January)
  • It is time to nourish your soul with all the flavours you know & love: fragrant coconut broth with a hint of spice. wagamama welcomes back their much-loved kare lomen, priced at £13, just in time and refreshed for Veganuary.

Mexican

• Chiquito  – 20% off Deliveroo basket total for the whole of January for orders over £20
• Loaded Dusted Green Beans – £4.90 – Crispy green beans deep fried in a cajun dusting, loaded with pico de gallo, spicy mayo and pink onions
• Drowned Baked Burrito  – £14.90 – EatPlanted lemon herb chicken, rice and chilli bean burrito, drowning in a bowl of ancho sauce. Topped with Oatly fraiche, cheese and pink onion

Thai

• Rosa’s Thai Cafe – Special limited edition menu on top of 70% vegan menu offering

• Vegan feast for 1 (£16.00) –Pumpkin Crackers, Veg & Tofu Green Curry, Jasmine Rice and a coke/diet coke
• Vegan feast for 1 (£16.00) –Pumpkin Crackers, Pad Thai Tofu, Jasmine Rice and a coke/diet coke

Italian

• Franca Manca 
• Veganuary Special –  £12.25 (total saving of 25%) – Beetroot and potato base, Violife vegan cheese, spicy plant-based mince, wilted spinach, cannellini beans & shallots
• Veganuary Bundle – £15 (total saving of 25%) (Choose from 1 Bite (Garlic Bread or Focaccia) 1 Pizza (Pizza No.1 or Veganuary Special 614) and 1 Dip (Chilli or Garlic)
• Frankie & Benny’s  –  20% off Deliveroo basket total for the whole of January for orders over £20
• Vegan BBQ Spicy Banana Blossom Burger, £14.60 – Crispy vegan patty topped with vegan cheddar sauce & BBQ sauce with vegan mayo, lettuce & red onion. Served with skin-on fries
• OGGS® Vegan Carbonara, £12.90 – Silky garlic creamy sauce tossed with fettuccine & mushrooms, topped with THIS™ Isn’t Bacon & parsley
• Wildwood – 25% off all Vegan items from 4th January – 15th January 
• Including Funghi Risotto, Mushroom Burger, and Vegan Alla Norma – prices start at £15

Greek 

• The Real Greek – New Veganuary Menu Set Menu (four dishes in total) for £12.95 (saving up to 25%), 

Customers can pick a dish from each of the four options below:

• Dish 1: Pick one dish from the following options – Greek Flatbread Or Crudités V Vg Gf
• Dish 2: Pick one dish from the following options – Vegan Tzatziki Or Santorini Fava Or Houmous
• Dish 3: Pick one dish from the following options – Vegan Chicken Monastiraki Or Vegan Pulled Pork Or Vegan Meatballs – Soutzoukakia Or Dolmades Or Chickpea Filo Triangles 
• Dish 4: Pick one dish from the following options – Aegean Slaw Or New Potatoes Or Chips Or Pourgouri – Bulgur Wheat 

Chicken & Burgers

• Birdbox 

• 20% off Deliveroo basket total for the whole of January for orders over £20, including:
• NEW The Vegan Tower Burger – £5.79 – Vegan chicken schnitzel with hash browns, vegan cheese sauce, gherkin, red onion, shredded lettuce, vegan mayo and vegan cheese sauce on the side

• Stacks
• 20% off Deliveroo basket total for the whole of January for orders over £20
• NEW Vegan Smash Stack Burger – £6.95 – Stacked with a juicy vegan patty, crunchy shredded lettuce and a dollop of vegan mayo, all packed into a soft glazed bun

Sushi

• YO! Sushi – 25% off all plant-based dishes from 9th-15th January, including:
• Chargrilled ‘Steak’ Teriyaki Rice Bowl £9.95 Squeaky Bean chargrilled steak-style strips, served in a tempting, sticky soy glaze, topped with sesame & a fresh chilli kick, dished up with steamed rice, pak choi & radish.
• Chargrilled ‘Steak’ Teriyaki £5.95 Squeaky Bean chargrilled steak-style strips, served in a tempting, sticky soy glaze, topped with sesame & a fresh chilli kick, dished up with crunchy slaw.

Coffee, Sandwich & Salad  Shops 

• Pret – 20% off all vegan 

• Pret is offering 20% off it’s whole vegan range for the first two weeks of January (1st – 14th)

• Joe & The Juice – 20% discount on selected vegan menu items, including:
• Vegan Avocado Sandwich
• Green Vegan Bowl
• All Vegan shakes, including: Red Supreme, Blue Magic, Rebuild 2.0, Green Gains

Customers can order vegan food on Deliveroo today and place orders directly through the Deliveroo app, or online. Download the app here. App link will direct people to their device’s app store.