- Salford, Greater Manchester is the third most social media-obsessed place in the UK with the highest levels of interest in WhatsApp and Linkedin in the UK. Salford also ranked high for interest in TikTok, according to Google Trends
- Ranking third in the UK overall, Salford is the most social media-obsessed area in Northern England
- Eight out of the top ten most social media-obsessed areas are based in England with two places in Northern Ireland making the list
Salford, Greater Manchester is the third most social media-obsessed area in the UK, according to new research.
The study conducted by NewCasinos, analysed the last 12 months of Google Trends data for the areas with the highest search interest for the top ten social media platforms like Instagram, Facebook, and Twitter to see which areas had the highest levels of search interest out of 100 across the UK, relative to the total searches in that region. Search interest for each platform was totalled to find out which areas had the highest combined search interest to find out which areas are the most obsessed with social media.
| The most social media-obsessed areas in the UK | ||||||||||||
| Location | Rank | TikTok | YouTube | Snapchat | Total | |||||||
| Barking | 1 | 0 | 98 | 87 | 63 | 0 | 48 | 0 | 61 | 0 | 0 | 357 |
| Long Ashton | 2 | 0 | 0 | 82 | 50 | 79 | 41 | 0 | 0 | 100 | 0 | 352 |
| Salford | 3 | 0 | 71 | 0 | 100 | 100 | 0 | 0 | 0 | 0 | 0 | 271 |
| Belfast | 4 | 0 | 0 | 77 | 0 | 0 | 0 | 0 | 0 | 77 | 100 | 254 |
| Southall | 5 | 0 | 91 | 0 | 58 | 0 | 0 | 100 | 0 | 0 | 0 | 249 |
| Birmingham | 6 | 0 | 84 | 83 | 0 | 0 | 0 | 0 | 0 | 52 | 0 | 219 |
| Lurgan | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 68 | 50 | 83 | 201 |
| Middleton | 8 | 0 | 76 | 0 | 0 | 0 | 0 | 0 | 55 | 0 | 57 | 188 |
| Twickenham | 9 | 0 | 0 | 0 | 0 | 55 | 41 | 91 | 0 | 0 | 0 | 187 |
| Bradford | 10 | 0 | 89 | 0 | 0 | 0 | 0 | 0 | 87 | 0 | 0 | 176 |
Salford, Greater Manchester is the third most social media-obsessed area in the UK with Google Trends data revealing high search interest in TikTok, WhatsApp and LinkedIn. Salford recorded the highest level of search interest for WhatsApp and LinkedIn for the UK.
Barking was revealed to be the most social media-obsessed place in the UK, with high levels of search interest in TikTok, Instagram, WhatsApp, Pinterest and Snapchat. Barking ranked second highest among Google searches for TikTok, behind Oldham in Manchester. It also ranked high for Google searches for Instagram, third to London and Beckenham, respectively. WhatsApp, Snapchat and Pinterest were other social media platforms in which Barking showed high levels of search interest.
Long Ashton, Somerset, ranked second most social media-obsessed area in the UK. Reddit was the most searched social media platform in Long Ashton, with Google Trends data revealing that Long Ashton has the highest levels of search interest for the platform in the UK. Searches for Instagram and LinkedIn also ranked high, with Long Ashton ranking fifth and third highest levels of search interest in these platforms in the UK. Long Ashton also showed search interest in WhatsApp and Pinterest.
Belfast, Northern Ireland is the fourth most social media-obsessed area in the UK and takes the top spot for Northern Ireland. Research reveals that Twitter is the top search for Belfast, in which the city also shows the highest search interest for the social media platform amongst any other place in the UK. Belfast also showed the third highest level of search interest in Reddit, behind Long Ashton and Cambridge. It also ranked high for Instagram searches.
Southall ranks fifth most social media-obsessed place in the UK. Google Trends data shows Southall has the highest level of search interest in YouTube out of any other place in the UK. It is also third amongst search interest levels for TikTok. Southall also shows high levels of search interest in WhatsApp, ranking tenth in the UK for search interest in the messaging app.
Birmingham is placed sixth most social media-obsessed place in the UK. Google Trends data shows that Birmingham showed the highest level of interest in TikTok out of all social media platforms in the study, with the city ranking sixth most interested in the video sharing app. Instagram and Reddit were also popular in Birmingham.
Lurgan, County Armagh, Northern Ireland is the seventh most social media-obsessed area in the UK. It has the fourth greatest level of search interest in Twitter in the UK. Lurgan also shows high levels of interest in Snapchat and Reddit. It is the second area in Northern Ireland to make the top ten list.
Middleton, Greater Manchester ranks eighth most social media-obsessed area in the UK. TikTok is revealed as the social media platform with the highest level of search interest in the area. Middleton also appeared on the list of areas with high levels of interest in Snapchat and Twitter.
Twickenham is number nine on the list of most social media-obsessed areas in the UK. It has the second highest level of search interest in YouTube in the UK. Pinterest and LinkedIn also ranked high for the area.
Bradford rounds off the list as the tenth most social media-obsessed area in the UK. Google search data shows Bradford has the third and fourth highest search interest for Snapchat and TikTok in the UK, respectively.
A spokesperson for NewCasinos said: “Social media is a part of our daily lives. This data reveals which places in the UK can’t get enough of social media, and what the most popular apps in each area are over the last year. Despite being one of the biggest social networks, Facebook didn’t appear as a top search for any area. Rather, apps such as TikTok, Instagram, and WhatsApp had the highest levels of interest on Google search.”
The study was conducted by NewCasinos, who specialise in helping people find and compare new casinos. They aim to review new casinos before all the competitors and place safety above all else.
