5.4 C
Manchester
Tuesday, March 18, 2025
Business supportManchester’s Customer Experience Expert Advises Businesses – Don’t Cut Costs When it...

Manchester’s Customer Experience Expert Advises Businesses – Don’t Cut Costs When it Comes to CX

Businesses are potentially facing one of the toughest periods yet. With inflation rates, fuel costs and customers tightening their belts, the cost-of-living crisis is going to force many small and medium sized business owners to look at cost savings.

This week (3rd-7th October) marks National Customer Service Week, a celebration of service excellence, and local Customer Experience (CX) expert, Chris Lowe of insight6, suggest this year could be one of the most rewarding for businesses that get it right.

The phrase ‘the customer is king’ is never truer than in a competitive market. Many businesses will instinctively focus on driving new business to protect their profits but ensuring that your existing customers are happy is arguably more important.

Business owners should use the week as an opportunity to consider their customers’ wants and needs and asses how their business can continue to meet, and exceed, their expectations during challenging financial times.

Chris Lowe, CX Director at insight6 Manchester and West Yorkshire explains: It costs a business at least five times more to find a new customer than to keep an existing one so it is vital to make sure that you are not losing customers before you invest in finding new ones – otherwise you are just throwing money away further down the customer journey.”

To help business owners navigate the next 12 months, insight6 has produced a CX Business Pack that can be downloaded for free, giving them resources to boost employee morale and improve the customer experience to drive profitability.

Chris added: “When times are tough, businesses, like the rest of us, try to save money but a common mistake I see is businesses cutting back in the wrong areas. Trying to speed up processes or cutting out the small extra touches that set their business aside. This is the time to really invest in the things that your customers will value and remember you for. The time and effort you put into delivering them an experience.”

Of course, you cannot achieve a world-class service by focusing on your customer experience (CX) for one week. To embed change in your company, build loyalty and drive profitability, you need a robust customer experience strategy.

At insight6, we have developed and delivered some of the most advanced CX programmes. Our bespoke feedback tools, trained researchers and CX solutions have earned us a reputation as the partner of choice for many.

If you would like to download a copy of the CX Business Pack go to www.insight6.com/get-your-free-cx-business-pack/

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Security Alert Issued Over New Blowtorch Burglary Technique

Homeowners are being urged to take extra security precautions as reports of break-ins involving blowtorches have increased across the north of England. Colin’s Sash...

F1 Australian Grand Prix 2025: Report, result, highlights as Norris savours ‘stressful’ win

Lando Norris praised McLaren's "amazing car" after overcoming unpredictable conditions to beat reigning champion Max Verstappen and win the F1 Australian Grand Prix 2025...

Why hiring a web design agency is the smart choice for your business

In today’s digital-first world, having a well-designed website is essential for any business. Whether you’re a start-up or an established brand, your website serves...

Restoration of Grade I listed Rochdale project completes

A stunning space within Rochdale Town Hall, which has been closed for almost half a decade, will open its doors once again following an...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Child rapist jailed following campaign of abuse in Rochdale

A prolific rapist who abused underage girls in his Rochdale flat and cafe, has been jailed for 28 years. Ajaz Ahmed (56) abused five victims,...

Security Alert Issued Over New Blowtorch Burglary Technique

Homeowners are being urged to take extra security precautions as reports of break-ins involving blowtorches have increased across the north of England. Colin’s Sash...

The 5 Most Common Late Payment Excuses Costing UK Businesses Millions

New Report Highlights the Growing Problem of Unpaid Invoices Late payments remain a persistent threat to UK businesses, tying up billions of pounds in overdue...

F1 Australian Grand Prix 2025: Report, result, highlights as Norris savours ‘stressful’ win

Lando Norris praised McLaren's "amazing car" after overcoming unpredictable conditions to beat reigning champion Max Verstappen and win the F1 Australian Grand Prix 2025...

More News

New public procurement workshops running in Tameside

Businesses in Tameside are urged to make the most of major changes to public contract procurement. A fully funded workshop by GM Business Growth Hub...

How to rebrand successfully without losing your audience

Rebranding is a significant step for any business—it’s a chance to refresh your image, redefine your mission, and reconnect with your audience. However, it...

A manual for picking the right ‘gathering room gear’ for your business

In the present speedy business climate, the gathering room has turned into a fundamental space for cooperation, navigation, and correspondence. Whether it's a meeting...