7.5 C
Manchester
Thursday, April 3, 2025
FashionFRIDA ROME: strong is sexy, so why are businesses still afraid to...

FRIDA ROME: strong is sexy, so why are businesses still afraid to mix both?

We can all benefit from sexual liberalism, and it’s about time we all did. Thankfully, people have become more and more comfortable with experimenting with their sexuality and gender. Have you tried? If so, would you bring your findings into your next business meeting? Perhaps not. The business world seems stuck in keeping business and pleasure separate, which is a great shame, considering the appeal of sex and sustainability. If only there was a way to mix them… Look no further as two focused (and sexy) businesswomen from Manchester did just that.

Natalie Deana and Rebecca Joy did it and challenged the market of vegan luxury handbags with their playfully risqué accessories brand, FRIDA ROME.

Featured on series 19 of BBC’s Dragons’ Den earlier this year, the self-proclaimed ‘Bad Girls Who Do Good Things’ proved nay-sayers wrong when they revealed their concept of placing an erotic element inside their sophisticated and sustainable handbags.

With a tastefully sensual story chapter written on the side linings of the bag’s interior , the entrepreneurs got Touker Suleyman hot under the collar, after Peter Jones read it aloud on the show. Jones couldn’t fault the style and design of the products and whilst neither he nor Deborah Meadon chose to invest, Meadon did champion the entrepreneurs on their sustainable efforts. It was newest Dragon Steven Bartlett however who saw the true potential in what FRIDA ROME could become.

And Bartlett wasn’t wrong. The brand is very much proving that sex still sells.

Their risqué USP has been a huge success amongst thousands of women across the globe, with them now carrying around the hidden FRIDA ROME secret in bags that rival big brand designer accessories.

And it’s not just vegans who love what they do.

‘We have so many fabulous customers; from CEOs to cool mums, and even lots of gentlemen.’ says Joy. ‘We’re seeing more and more of these great guys who are thinking outside the box when it comes to a buying gift for their partner.

The Northwest based brand has managed to find the perfect balance between refined style and capturing the zeitgeist of the modern businesswoman.

‘The beauty is that the erotic detail is so unassuming’, says Deana. ‘We have carefully designed our beautiful bags with ethics and style in mind, to perfectly suit every occasion. You can go from the office to a dinner party effortlessly, while still carrying a part of your rebellious nature with you.’

 

For more information or to purchase Frida Rome products:
WEBSITE: www.fridarome.com
INSTAGRAM: @fridarome
FACEBOOK: @fridaromebrand

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Work starts on a permanent home for Star Radcliffe Academy

Work has begun on creating a permanent home for Star Radcliffe Academy. The secondary school is the first in Radcliffe for over a decade, offering...

Two men arrested in money laundering crackdown

Warrants were carried out yesterday as part of an operation cracking down on money laundering in Greater Manchester. Two men, aged 30 and 25, have...

Investigators appeal following road traffic collision in Wigan

Police are appealing for witnesses following a road collision in Leigh, Wigan. At around 3pm on Monday, officers were called to the junction of Kirkhall...

Daredevil Malcolm Guest forsakes wheelchair for charity zip wire challenge

Malcolm Guest is taking to the skies for a zip wire challenge in aid of the MS Therapy Centre. On April 15, the 64-year-old from...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Kaur Sutherland Champions Wellbeing-Focused Conveyancing Practice

As demands on the conveyancing sector continue to rise, law firms are being challenged to maintain quality, stay profitable, and look after the mental...

Charity funds critical care car for North West Air Ambulance

The North West Air Ambulance Charity (NWAA) has received funding for a new critical care car to add to its fleet, thanks to a...

Clarke Bell Reports Sharp Rise in Solvent Liquidations Amid Economic Pressures

Leading insolvency firm Clarke Bell has revealed a striking month-on-month rise in Members’ Voluntary Liquidations (MVLs), completing nearly four times as many solvent closures...

Investigators appeal following road traffic collision in Wigan

Police are appealing for witnesses following a road collision in Leigh, Wigan. At around 3pm on Monday, officers were called to the junction of Kirkhall...

More News

Hancocks Jewellers unveils bespoke ‘design your own engagement ring’ service

After 165 years of curating the finest diamonds and crafting exquisite jewellery, Hancocks Jewellers is proud to announce the launch of its exclusive ‘Design...

Manchester’s 5,000 recycled Christmas trees will help local parks

Local parks in Manchester are still wrapped up in the festive buzz following last year’s drive to encourage people to recycle their Christmas trees. Over...

CLOSWAP: The ‘Tinder for Clothes’ App Making Fashion More Sustainable

A new wave of sustainable fashion is sweeping across the UK, thanks to CLOSWAP, an app that makes trading clothes as easy as swiping....