Following a competitive pitch, Pixel Kicks – the Manchester based full-service digital agency – has been appointed by University Academy 92 (UA92) to design and build a new stand-out website that will be carefully curated around the organisation’s branding and messaging.
UA92 is higher education provider based in Old Trafford, Manchester, and offers a distinctive higher education experience with high quality learning at the core of everything it does. It was co-founded by Lancaster University and members of the Class of ’92, the Manchester United football players who won the 1992 FA Youth Cup, including Gary Neville, Ryan Giggs, Paul Scholes, Phil Neville and Nicky Butt.
It delivers degrees that are designed to accelerate careers in the worlds of media, business, sport and digital with character development at the core. Its approach is inspired by the winning mentality of the Class of 92 and underpinned by the academic excellence of Lancaster University.
The curriculum, which is delivered in fixed morning or afternoon slots for the duration of an individual’s degree, is designed to enable students from a range of educational and socio-economic backgrounds to access high quality higher education. UA92’s vision is for high quality education for all.
The project will see the Pixel Kicks team create a highly responsive and UX inspired website that will allow for a seamless user journey. It will be built to WCAG 2.1 accessibility guidelines, have comprehensive course information, facilitate online bookings, and will be fully integrated with UniBuddy and Microsoft Dynamics 365. The agency will also be providing extensive training for the UA92 team on how to manage the website which is expected to go live in Spring 2022.
Chris Buckley – managing director of Pixel Kicks – said: “UA92 is an amazing organisation that is delivering real value to young people in Manchester, so we are delighted to be working alongside them on this project. Our aim is to improve the functionality of the site, to drive prospective students to the platform and encourage them to apply, to raise brand awareness, and to improve Google rankings via more strategic and engaging on-site SEO.”
Stacey Anderson – Head of Marketing at UA92 – said: “During the pitch process, the Pixel Kicks team really understood the ethos and approach that we take to learning at UA92. Their passion for Manchester, along with their creative, strategic and technical knowledge, also stood out so we are looking forward to seeing the new website come to life over the next few months.”
