Manchester based hair extension retailer reveals plans to expand into US market
Expansion comes after a record year in 2020, despite the pandemic
Independently owned business by 31-year-old entrepreneur, Laura Smith
Manchester based online hair extension retailer, LullaBellz, reveals plans to launch into the US market. With its core customer base situated in the UK, France and Germany, this will be the company’s first international expansion outside of Europe.
The multi-million pound business specialises in synthetic and human clip-in hair extensions, providing its customers with quick and easy transformations. As one of the market leaders for 6 years, LullaBellz continues to see growth, recording a 48% increase in turnover in 2020.
Founded by 31-year-old entrepreneur, Laura Smith, LullaBellz has gone from strength to strength. Starting in a small university bedroom, LullaBellz now has marketing, product and operations teams across two sites. Stocked on major retailers Prettylittlething.com, Misguided, ASOS and BooHoo.com, LullaBellz shows no signs of slowing down.
When asked about the expansion, Laura said: “The US has always been a source of inspiration for LullaBellz. Our recent business trips to LA shooting our summer campaigns confirmed the thirst from the US consumer. Seeking affordable yet premium quality, we provide quick and easy solutions for women wanting to change their look to follow the latest celebrity and influencer hair trends.
“LullaBellz has a strong positioning to stand out amongst the current US hair extension market. We currently have a wealth of social media influencers with audiences in California and Florida, and have seen strong sales organically coming from the US, so we know there’s a desire for LullaBellz products that can be taken to the next level.”
Laura added: “We pride ourselves on delivering the latest hair fashion trends to customers quicker than the rest, our new drop launching later this month is an example of this.”
LullaBellz focuses primarily on influencer marketing, digital advertorial and social media marketing, with a combined social audience of just under one million.
With plans to follow a similar strategy in the US, Marketing Manager, Steph Linton claims the last three campaigns shot in LA will help further tap into the market through content in line with the LA and Miami market.
Steph added: “Despite the pandemic we have continued to grow successfully, and I’m looking forward to seeing how the US market will respond to the brand.”
