7.3 C
Manchester
Thursday, April 3, 2025
GrowthMANCHESTER BASED HAIR EXTENSION RETAILER REVEALS US EXPANSION

MANCHESTER BASED HAIR EXTENSION RETAILER REVEALS US EXPANSION

Manchester based hair extension retailer reveals plans to expand into US market
Expansion comes after a record year in 2020, despite the pandemic
Independently owned business by 31-year-old entrepreneur, Laura Smith

Manchester based online hair extension retailer, LullaBellz, reveals plans to launch into the US market. With its core customer base situated in the UK, France and Germany, this will be the company’s first international expansion outside of Europe.

The multi-million pound business specialises in synthetic and human clip-in hair extensions, providing its customers with quick and easy transformations. As one of the market leaders for 6 years, LullaBellz continues to see growth, recording a 48% increase in turnover in 2020.

Founded by 31-year-old entrepreneur, Laura Smith, LullaBellz has gone from strength to strength. Starting in a small university bedroom, LullaBellz now has marketing, product and operations teams across two sites. Stocked on major retailers Prettylittlething.com, Misguided, ASOS and BooHoo.com, LullaBellz shows no signs of slowing down.

When asked about the expansion, Laura said: “The US has always been a source of inspiration for LullaBellz. Our recent business trips to LA shooting our summer campaigns confirmed the thirst from the US consumer. Seeking affordable yet premium quality, we provide quick and easy solutions for women wanting to change their look to follow the latest celebrity and influencer hair trends.

“LullaBellz has a strong positioning to stand out amongst the current US hair extension market. We currently have a wealth of social media influencers with audiences in California and Florida, and have seen strong sales organically coming from the US, so we know there’s a desire for LullaBellz products that can be taken to the next level.”

Laura added: “We pride ourselves on delivering the latest hair fashion trends to customers quicker than the rest, our new drop launching later this month is an example of this.”

LullaBellz focuses primarily on influencer marketing, digital advertorial and social media marketing, with a combined social audience of just under one million.

With plans to follow a similar strategy in the US, Marketing Manager, Steph Linton claims the last three campaigns shot in LA will help further tap into the market through content in line with the LA and Miami market.

Steph added: “Despite the pandemic we have continued to grow successfully, and I’m looking forward to seeing how the US market will respond to the brand.”

Latest

Leasing an Electric Car Now Costs Less Than a London Travelcard

Drive a Dacia Spring for £112/month via salary sacrifice* TfL Zone 1-2 travelcard priced at £171.70 More affordable than top-tier gym plans and...

ECB’s Intraday Liquidity Standards Set the Bar High — But Banks Face a Steep Learning Curve

Banks across the Eurozone are feeling the weight of the European Central Bank’s (ECB) tightened intraday liquidity rules, as new findings from Planixs —...

Work starts on a permanent home for Star Radcliffe Academy

Work has begun on creating a permanent home for Star Radcliffe Academy. The secondary school is the first in Radcliffe for over a decade, offering...

Two men arrested in money laundering crackdown

Warrants were carried out yesterday as part of an operation cracking down on money laundering in Greater Manchester. Two men, aged 30 and 25, have...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Woman discovered in River Mersey last year is identified

A woman who was discovered in the River Mersey last year has been identified following an extensive police investigation. She can now be named as...

Kaur Sutherland Champions Wellbeing-Focused Conveyancing Practice

As demands on the conveyancing sector continue to rise, law firms are being challenged to maintain quality, stay profitable, and look after the mental...

Two men arrested in money laundering crackdown

Warrants were carried out yesterday as part of an operation cracking down on money laundering in Greater Manchester. Two men, aged 30 and 25, have...

Nominations are open for this year’s Variety North West PROPs Awards

The search for the very best in the property industry is officially under way as nominations open for this year’s Variety North West PROPs Awards. Last...

More News

North West sees marked improvement in skills, according to PwC

Preston is the highest ranking city in the North West, when it comes to the public's assessment of 12 economic measures. The annual Demos-PwC Good...

Why consider a dental implant in Turkey?

Tooth loss is not only an aesthetic concern but can also have a significant impact on overall health and confidence. In Turkey, DentPrime clinic has...

How Brands are Capitalising on a Booming Horse Racing Industry

Horse racing is big business in the UK. In terms of physical attendance, the industry draws millions of enthusiastic fans to race tracks and...