Kids Insights, part of The Insights People, the global leader in kids’ market intelligence, today announced that it is continuing to expand globally to meet the growing international demand for its market intelligence solutions. The company now adds Canada and Australia, which become their 10th and 11th operational markets, following on from Brazil and Mexico which were launched earlier this year.
For both Kids Insights Australia and Kids Insights Canada, they will be surveying 400 age and gender representative children between the ages of 3 and 18 in each respective country every week, or 21,000 a year, enabling the business to provide all of their data to clients in real-time and monthly insight reports identifying, tracking and evaluating current trends in children’s attitudes, behaviour and consumption.
The launch into these two markets means that the company now surveys more than 4,000 children a week, and will now be surveying more than 200,000 kids a year across 5 continents and 11 countries in total, giving them true market leadership in global kids, tweens, and teens market intelligence.
The Insights People now operates in the UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico, Australia, and Canada, and works with clients such as Amazon, F1, LEGO, MediaCom, Pokemon, SEGA, Warner Bros and Viacom and has recently grown to a team of 31 based in Manchester city centre.
Nick Richardson, CEO of The Insights People said: “We are delighted to be launching into both Australia and Canada. Like all of the markets in which we operate in, these markets are going through an extensive period of change. Agencies and brands are looking to understand these fluid and dynamic markets, and we have supported these countries and have also received huge demand for our award-winning service.
Launching Kids Insights in Australia and Canada also represent an important milestone, as we are now surveying an additional 21,000 children in both countries, giving us a new total of 200,000 a year, and providing all of this data to our clients in real-time with expert analysis from our growing team of researchers and analysts. We look forward to supporting businesses in Australia and Canada and businesses looking to enter these markets with industry-leading independent data and insights.”
The Insights People international expansion plans were further boosted with being selected as one of the fifteen businesses to be part of Greater Manchester Business Growth Hub Global Scale Up Programme which will provide the company with access to a set of global experts, tools and network to assist in the businesses international growth.
Richardson adds, “It is testament to all of the hard work of our amazing team to have been recognised and selected to be part of this programme. We very much look forward to working with the Business Growth Hub and their fantastic partners to further accelerate our global expansion”.
The company will also host a free a webinar under the title “THE NEW NORMAL WITHIN KIDS ECOSYSTEM”, which will be taking place on 5th August. This webinar will give attendees the chance to get an unrivalled overview of kid’s attitudes, behaviours and consumption pattern across Europe.
