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Duo of wins for Jam_

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Integrated agency, Jam_, is celebrating two new client wins, including a brand awareness campaign and a creative rebrand project.

Following a three-way pitch, Ipsum Group, a utilities and infrastructure specialist that delivers efficiencies and drives value through innovation, hired Jam_ to bring together its four division companies, CALM Solutions, SPEC Ltd, EEG and Stormport.

Jam will be responsible for implementing a B2B brand awareness campaign, which will focus on introducing Ipsum Group to trade media as a disrupter within the utilities industry, and positioning them as a progressive business.

The UK’s leading provider of safes and security products, Associated Security Solutions, also appointed Jam_ to undertake a creative refresh for a number of its sub-brands, including SMP Security and SLS.

Jam has been tasked with updating the look and feel of the three companies, with the aim of the brands being adapted and fluid, as well as modernising all three websites to showcase the evolution of the overall Associated Security brand.

Jaime Gee, Managing Director and co-founder at Jam, said: “We’re delighted to add Ipsum Group and Associated Security Solutions to our roster. The team impressed both clients with their strategic and creative approach to each brief, and we look forward to bringing both projects to market over the coming months.”

Greg Fernie, CEO of Ipsum Group, said: “Jam recognised the importance of building and retaining our history as four individual companies, but provided a well-thought out strategic approach for integrating the companies together to become Ipsum Group.”

The new client wins follow Jam’s ambitious growth plans, which saw three senior hires welcomed to the Manchester-based office.

Current clients include Argos Pet Insurance, APJ Solicitors, Survivors Manchester, Koura, Sync, The Furniture Recycling Group and Printworks.