The charity set up in memory of BBC presenter Dianne Oxberry has teamed up with Trafford-based personalised clothing business Clothes2order to launch a t-shirt fundraising campaign.
Dianne, a former BBC Radio 1 host and BBC North West Tonight weather presenter, died from ovarian cancer in January aged 51.
The Dianne Oxberry Trust was founded by her husband Ian Hindle to raise awareness of ovarian cancer and its symptoms, support families affected by the condition and to fund research.
Since its inception, it has raised more than £100,000 and it now aims to boost this figure by selling t-shirts designed to promote the charity and a rose grown in honour of Dianne.
The ‘Florida Sunset’ rose was unveiled at the RHS Tatton Park Flower Show as part of the BBC NWT ‘Sunshine Garden’ dedicated to Dianne.
The rose was given its name because of Dianne’s long-standing fondness for the US state, and the flower’s two-tone pinks reminded Ian of the spectacular sunsets they enjoyed watching together there while on family holidays.
The first batch of roses has already sold out and Fryer’s Roses, based in Knutsford, is growing more for next year.
Specially-designed t-shirts bearing a picture of the rose, as well as bright yellow Dianne Oxberry Trust shirts, are being sold via www.charityshirts.co.uk, a website run by Clothes2order.
The t-shirts are available in sizes XS-XL and cost £9.99 each. All proceeds from the first 100 of each design that are sold will go to the trust, excluding VAT and delivery costs. After that, all of the profits – £3.25 per shirt – will go to the charity.
Charityshirts.co.uk makes no profit from the sales.
Sam Jones, managing director of Clothes2order, which is based in Trafford Park, said: “We are honoured to be working with the Dianne Oxberry Trust to help support their cause through the sale of these t-shirts.
“Since we launched Charity Shirts, over £18,000 has been raised for different causes all over the country. We are extremely proud to be able to offer this platform for charities to make a difference through the sale of t-shirts to their supporters.”