3P Logistics (3PL) has become the Official Partner of the hugely successful Wigan Athletic Academy teams for the forthcoming 19/20 season. As part of the official tie-up, the 3PL brand will appear on the front of the Academy and all junior retail kits.
The partnership comes at an exciting time for the Latics Academy teams who experienced unprecedented success across the board during the previous campaign. 3PL will be displayed on the front of all Academy and Development squad jerseys during season 2019/20, and the company will heighten brand awareness through an increased advertising presence at all home games.
The deal sees the continuation of a long-term partnership between Wigan Athletic and 3P Logistics, now entering a fifth consecutive year.
The Wigan-based company has access to over 200,00 sq. ft. of warehousing in the North West and are now firmly established as one of the industry leaders in eCommerce and multichannel order fulfilment in the UK.
Head of Business Development and Customer Experience Jonty Castle, Academy Director Gregor Rioch, and several players from the club’s academy welcomed 3PL Managing Director and long-standing Latics’ supporter Ian Walker to the DW Stadium to officially launch the partnership and open the newly revamped club shop.
Commenting on the partnership, 3P Logistics founder and MD Ian Walker, said “Having supported this great club for some 40 years through thick and thin I have to admit it’s a little surreal to see kids out and about wearing the Latics shirt adorned with the 3PL Logo and it’s a proud day for sure.
Commercially we now enter our fifth consecutive year with the club and through this latest sponsorship deal, we are delighted to shine the spotlight firmly upon the Academy and development squads. Last year was a momentous year at all levels with some real talent making the leap to first-team duties and hopefully, we see more of the same during the season ahead.
Our very own 3PL Apprenticeship program carries similar development traits and the opportunity to champion the Academy quickly became an obvious fit. Some real momentum both on and off the pitch right now and we are delighted to once again become an official club partner.”