14.7 C
Manchester
Thursday, July 3, 2025
BlogHero Cycles and supplier join forces on exclusive Viking range after 30...

Hero Cycles and supplier join forces on exclusive Viking range after 30 years apart

A bike manufacturer has reignited a historic relationship with a supplier 30-years after the pair last worked together.

Manchester-based Indian-owned Hero Cycles is back together with Reynolds, the tubing manufacturer that provided parts for the 110-year-old Viking brand in its heyday.

Hero Cycles, the world’s biggest bicycle manufacturer by volume, revived Viking after a near 40-year absence when it purchased bike distributor Avocet Cycles in 2015. Viking was then formally relaunched as part of Hero’s new UK-designed Insync range in May 2018.

Birmingham-based Reynolds provided the original parts used in Viking bikes when the brand enjoyed success in the Tour of Britain during the 1950s.

That rich heritage is being revisited in a new range of Insync bikes, the Viking Pro 400 – a limited edition range of just 400 cycles.  The range, which consists of four different models, will contain echoes of Viking’s history with features including the classic logo and vintage badge. The range includes a lightweight frame that minimises the impact of vibrations on the cyclist, resulting in a more comfortable ride. Designed in conjunction with Reynolds, the range is suitable for city riding and longer weekend rides.

The Viking Pro 400 range includes the four models, Roadmaster, Racemaster, Tourmaster and Crossmaster and will be available at selected independent bike dealers and will retail at between £699 and £1199.

Reynolds’ managing director Keith Noronha said the business was delighted to rekindle its relationship with Hero Cycles and the Viking brand.

He said: “Reynolds was a supplier to the original Viking brand and it’s great to see that famous name making bikes again. We’ve been working very closely with Hero on the design of the bikes, which incorporate a modern Reynolds tubing. Both companies have a long history and we’re looking forward to seeing our renewed links grow stronger in the future.”

Abhishek Pratap Singh, head of Hero Global Design, said the limited-edition range would appeal to cycling enthusiasts as well as being affordable for the family market.

He said: “We’re delighted to be working with Reynolds again after all these years and we’re aiming to revisit that classic British heritage with this new range. We believe the mix of modern British designed quality with a vintage twist will be popular with consumers, particularly our core family market looking to improve their fitness and health.”

Latest

Blaugranagram Partners with 101 Great Goals to Deliver Deeper Fan-Focused Football Content

101 Great Goals has officially entered into a strategic content partnership with Blaugranagram, aiming to enrich the football experience for fans by combining their...

Left Behind by the Algorithm: AI Benefits Bosses, But Workers Struggle to Keep Up

• Senior managers are far more likely to use AI than junior staff, new study finds • 73% of leaders use AI each month, compared...

Craig Cornick Cleared of Hacking Charge in Long-Running ICO Case

A Manchester businessman has been found not guilty of computer hacking, following a lengthy investigation and prosecution brought by the Information Commissioner’s Office (ICO). Craig...

How offering coffee can reduce employee turnover

Staff come and go. It’s simply a fact of life. Or is it? In many cases, staff leave for a better opportunity or because...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Reply announces finalists for its first AI Music Contest

Reply, an international group specialized in the creation of new business models enabled by Artificial Intelligence, is proud to announce the finalists of the...

Craig Cornick Cleared of Hacking Charge in Long-Running ICO Case

A Manchester businessman has been found not guilty of computer hacking, following a lengthy investigation and prosecution brought by the Information Commissioner’s Office (ICO). Craig...

Elite Property DXB Presents: The Sobha Dubai Roadshow – Manchester

Elite Property DXB is pleased to announce an exclusive two-day showcase of luxury real estate in Dubai, featuring the distinguished developments of Sobha Realty. This bespoke...

Blaugranagram Partners with 101 Great Goals to Deliver Deeper Fan-Focused Football Content

101 Great Goals has officially entered into a strategic content partnership with Blaugranagram, aiming to enrich the football experience for fans by combining their...

More News

Mobile Cloud Mining App by AIXA Miner Set to Transform Crypto Access in 2025

AIXA Miner has unveiled its official mobile cloud mining application, signalling the beginning of a more flexible and user-friendly era in cryptocurrency mining. The platform,...

How Manchester’s Tech Startups Are Powering Growth with Headless CMS Architecture

In no time at all, Manchester has emerged as one of the UK's leading technology hubs. The city is home to a vibrant startup...

St George’s Day parade returns to Manchester

The St George's Day Parade, a beloved fixture in Manchester's event calendar for nearly two decades, returns on April 27 with its vibrant celebration...