Global full-service B2B marketing consultancy, BDB has been appointed to provide PR, content, social media and event management support for Vitafoods Europe 2019, following a competitive pitch process. Held in Geneva next week (7-9 May), Vitafoods is the go-to meeting place for the global nutraceutical industry and is owned by Informa, the world’s largest exhibitions organiser.
In its role as the event’s official PR agency, BDB is primarily responsible for generating an engaged visitor audience and has also been tasked with positioning Vitafoods as a place where people can learn more about the industry. As an integral part of this activity, BDB is delivering an influencer campaign that will see key stakeholders in the nutrition, health and wellness markets take part in a lively debate around the hottest trends and future predictions for the sector.
Daniela Elia, Head of Marketing, Vitafoods, Informa Markets said: “BDB came to us highly recommended by other businesses in the health and nutrition industry and they really got under the skin of the brief during the pitch. The campaigns have got off to an excellent start, and we’re excited to have the team on board as we continue to shape the food industry for optimal health through science and innovation.”
Jenny Mason, Executive Director of BDB, said: “BDB has been working at the heart of the food ingredients and nutrition sector for much of our 30-year history and it’s inspiring to be working with Vitafoods to evolve its position as the voice of the industry.
“With many of our multinational clients exhibiting at the show, including DSM and Lonza, our team will be out in full force in Geneva to support our growing roster of health and nutrition brands.”