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Deloitte sponsors Rugby League World Cup 2021

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(L-R) Stuart Coffee, Sean Beech and Jon Dutton pose with the RLWC2021 Trophy

RLWC2021 has announced Deloitte as its Official Professional Services Partner that will see the two organisations work together to deliver the tournament’s strategic goal of being the most digitally-connected sports entertainment event in 2021.

Over the next two and a half years, Deloitte will collaborate with RLWC2021 to help create and implement the tournament’s digital strategy, which will play a critical role in providing a world class and innovative fan experience before, during and after the tournament.

As the latest commercial partner of the tournament, Deloitte will develop an activation programme that supports the values and ambition of RLWC2021

The Deloitte team will help RLWC2021 to develop their digital ecosystem and put a strategy in place to support and deliver a digitally driven tournament aligned with RLWC2021 strategic goals.

In 2021, England will welcome nations to the 16th Rugby League World Cup, where for the first time in history, the men’s, women’s and wheelchair games will be played concurrently – championing inclusivity, which has been at the forefront of RLWC2021 planning.

RLWC2021 Chief Executive, Jon Dutton, said: “For this tournament to be a success, we have to offer a unique experience and engage with both core fans and a new group of customers. Digital presence is absolutely crucial to reach new and existing fans, but also to ensure an event experience like no other.

“We are absolutely delighted to be collaborating with Deloitte – which is known across the globe – to help shape and build our digital strategy. This is a true team-effort, where our shared goal is to become the most digitally-connected sports entertainment event in 2021. We can’t wait to develop our collaboration and enhance the World Cup experience for the hundreds of thousands who will attend matches and the millions who will follow the tournament.”

Stuart Cottee, Deloitte practice senior partner for Yorkshire & the North East, said: “The Rugby League World Cup 2021 is a truly global event taking place right on our doorstep. Nearly 90% of the tournament’s games, including all three finals, will be held in the Northern Powerhouse. The Rugby League World Cup 2021 will firmly put the North of England on the world stage. Deloitte employs over 1400 people across our offices in the North, we are proud to be sponsoring the tournament and supporting its development to be the most digitally-connected sports entertainment event in 2021.”

Sean Beech, Partner for Deloitte in the North West, added: “The foundations of Rugby League were built in the North before becoming one of this country’s greatest sporting exports. Our sponsorship of the Rugby League World Cup 2021 aligns really well with Deloitte’s values, most especially in respect of inclusivity. This tournament will provide a stage for the best players in the men’s, women’s and wheelchair game to shine together for the first time and all three finals will be played in the North. We are really proud to be playing our part in this landmark event.”