Award-winning SKV Communications has appointed digital journalist, and former Manchester Evening News business reporter, Stuart Greer, to work across its extensive portfolio of b2b clients.
Stuart moves from MEN Media where, in his role as trending writer, he used real time analytics of audience metrics to optimise the performance of content.
Skilled in developing engaging SEO and evergreen content as part of long-term editorial search strategies, he will work with SKV’s clients to help create, shape and amplify their communications.
With thirteen years’ experience at MEN Media, Stuart has held a number of posts including Business Reporter at theManchester Evening News, working across print, web and social channels, and as a Senior Reporter on the Macclesfield Express, Salford Advertiser and Oldham Advertiser.
Stuart has been short-listed for the Business and Finance Journalist of the Year category in the Regional Press Awards for 2018.
At SKV he will be working across a client base which includes the UK arm of Siemens Digital Industries, the Siemens operating company responsible for industrial digitalisation.
He will also work on the Made Smarter North West pilot, a £20m joint private sector and government initiative which promotes and delivers the benefits of Industry 4.0 processes and technologies to the region’s SME manufacturers.
Managing Director, Andrew Spinoza, said: “Stuart’s combination of news reporting, business to business experience and extensive digital and online expertise makes him the perfect fit for SKV, especially with regards to our national and regional b2b accounts.
“I also anticipate that he will get involved with our public sector and consumer work, especially with regards to maximising online content and generating a buzz across social media.”