Home Greater Manchester Altrincham chosen as pilot for National High Street Perfect Day

Altrincham chosen as pilot for National High Street Perfect Day

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John Timpson

Altrincham town centre is leading the revival of the UK’s high streets awarded the ‘Best High Street’ in England last year, it has now been selected as the pilot for National High Street Perfect Day.

The pilot follows the Government’s ‘High Street Report’ chaired by Sir John Timpson CBE, released in December, which recommended that local leaders must be at the forefront of the rejuvenation of town centres and improving the housekeeping of their high streets.

Now the idea of a ‘National High Street Perfect Day’ – one day in the year when every high street looks and feels the best it possibly can – is being trialled in Altrincham. The lessons will be shared with other town centres across the nation.

The idea is inspired by a similar approach used by Timpson, the high street retail services group familiar to UK shoppers thanks to its 1,325 units across the nation.

Sir John Timpson CBE, Chair of the Expert Advisory Panel on High Streets, and Chairman of retail services company Timpson, said: “Altrincham is where I served my first customer, and that’s one of the reasons I proposed it as the Pilot town for the ‘National High Street Perfect Day’.  It’s a town where the partnerships are working really hard in a challenging national high street environment to buck the trend.

“The ‘Perfect Day’ concept is one which we use in my shops throughout the country and it has worked for us for years.  On one day each year, in every part of the business, the whole team get involved to make sure they shine on the day!  Scaling it up to a whole town centre is an exciting proposition and I look forward to seeing the results in Altrincham.”

The whole community, including the businesses represented by Altrincham Unlimited (the Business Improvement District), schools, voluntary groups and Trafford Council will be working towards ‘one special day’ in many ways. The BID is coordinating a programme of jet washing and working with Trafford Council’s contractors to focus on the appearance of the town centre. The BID is also partnering with six local schools on the ‘Eco Schools’ education programme and with ‘Our Altrincham’ on voluntary litter picks.

Examples of how businesses can be involved include reviewing the look of their premises and ensuring their customer service is where they want it to be, through optional mystery shops.  They will also be offered support if they would like to spring clean their social media.

To celebrate all the hard work, the town’s great retail and business offer, and the community that is Altrincham, the BID will be producing the town’s first ‘High Street Festival’ which will also take place between 12-8pm in the town centre on Friday 17 May.  Everyone will be welcome to come along and have fun.

All town centres are challenged by the trends of out-of-town retail and online shopping.  Whilst visits to UK town centres are down 17% over the past decade and online shopping is rising 10% a year, Altrincham’s footfall has steadily increased over the last 5 years, and even visits for the first quarter of this year are up 10.7% on the same period last year.

Government research finds that 8 out of 10 people in the North-west believe ‘that the High Street is about people’ and that they would miss it if it was no longer there.

Elizabeth Faulkner, The BID Manager for Altrincham Unlimited, said:“We know Altrincham is not perfect and, like any other town, has its challenges. So many individuals and businesses have said they want to work together in partnership to try and make the town ‘look & feel’ the best it can for the 17 May and continue the initiative on a day-by-day basis in the future.  We’re thrilled to have been invited by Sir John Timpson to be the pilot town as it gives us all something to work towards.”

Richard Roe, Corporate Director for Place at Trafford Council said: “Building on the Great British High Street success, this is yet another national plaudit for the town which the Council fully supports. We will be working closely with Altrincham Unlimited to make the day a success, and a model that we can further develop going forward.”

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Philip Ghayour
Events, PR, and Marketing Manager at The Samuel James Group, Philip has a degree in Journalism from the University of Salford and holds an MSc in Marketing from Lancaster University, Philip has also worked at BBC Radio Lancashire, Clitheroe Football Club and Accrington Stanley Football Club.