19.2 C
Manchester
Friday, May 9, 2025
CSRCash-for-trash initiative looks to save Britain’s waterways

Cash-for-trash initiative looks to save Britain’s waterways

Manchester-based Environmental consultancy APEM has launched a ‘cash-for-trash’ initiative to help tackle the problem of plastic pollution in Britain’s waterways.

Alongside the Welsh Water Biodiversity Fund, APEM’s charity fund has pledged to donate money to Keep Britain Tidy for every bag of litter it collects from waterways across the UK.

APEM’s field scientists survey watercourses at over 100 locations across the country every year, providing opportunities to collect litter which would otherwise find its way into the sea and have a damaging effect on marine life.

APEM is Europe’s leading independent environmental consultancy specialising in freshwater and marine ecology and aerial surveys.

The head of APEM’s field team, Peter Dennis, said: “During our field work, we are astounded by how much plastic pollutes waterways. It’s tragic to see, as not only does it look unsightly, but it adversely affects our wildlife and ecosystems.

“Single use plastics like water bottles and crisp packets make up a shockingly high proportion of the litter, and we felt compelled to do something about the problem.

“We’re all in this job because we are passionate about preserving our environment, so collecting the plastic was the best way we could do our bit.

“APEM will donate £1 for every bag collected to support the fantastic work of Keep Britain Tidy and give our staff a strong incentive to get involved.

“We are working alongside organisations such as the Big Blue Ocean Cleanup hoping to eliminate plastic at the source before it enters our oceans.

“We urge as many people and businesses as possible to start tackling the issue head on so future generations can see their waterways free from plastic waste.”

Gail Davies, Environment Program Manager at Welsh Water Biodiversity Fund said: “This is a fantastic and ground-breaking initiative proposed by one of our environmental contractors who work across all of our operating areas.

“It’s a simple activity which everyone can get involved in and together we can genuinely make a tangible difference”.

Rory Sinclair, Chief Executive at the Big Blue Ocean Clean-up added: “APEM’s ‘cash-for-trash’ initiative to help tackle the problem of plastic pollution is an incredible project we fully support.”

Latest

Meet the Former Dropout Leading the UK’s Leadership Revolution: Nicky Wallis of TEAL Learning Solutions

She may have left school without a diploma, but today Nicky Wallis is one of the UK’s most influential voices in leadership development. As...

Heroin and cocaine dealers sentenced in Oldham

Five men have been jailed for their role in a drug line operating in Chadderton which was worth hundreds of thousands of pounds. Manchester Crown...

Apprentify Group CEO named regional finalist in EY Entrepreneur of the Year 2025 Awards

Jonathan Fitchew, a business leader in the North West, has been named a regional finalist in the EY Entrepreneur of the Year™ 2025 UK awards. This...

Van driver drove up to 100mph on wrong side of M60

A driver who reached speeds of up to 100mph and drive the wrong way down the motorway, has been arrested. At 7.45pm on Tuesday, police...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Meet the Former Dropout Leading the UK’s Leadership Revolution: Nicky Wallis of TEAL Learning Solutions

She may have left school without a diploma, but today Nicky Wallis is one of the UK’s most influential voices in leadership development. As...

More News

Manchester-based pharmaceutical company, Chiesi Ltd, digs deep for local community action day

Local pharmaceutical company, Chiesi Ltd, held a Volunteer Day for its employees on 30th August as part of its commitment to the community and the...

Deloitte North West chooses new charity partners to make an impact that matters

Deloitte is continuing the success of its 5 Million Futures responsible business programme, which aims to help five million people get to where they...

Social Republic Chosen To Support U.S Based Homeless Dogs Hotel

American charity, The Hotel for Homeless Dogs, has commissioned Manchester social media agency, Social Republic, as it pushes for growth to expand facilities by...