10.7 C
Manchester
Saturday, October 18, 2025
CSRCash-for-trash initiative looks to save Britain’s waterways

Cash-for-trash initiative looks to save Britain’s waterways

Manchester-based Environmental consultancy APEM has launched a ‘cash-for-trash’ initiative to help tackle the problem of plastic pollution in Britain’s waterways.

Alongside the Welsh Water Biodiversity Fund, APEM’s charity fund has pledged to donate money to Keep Britain Tidy for every bag of litter it collects from waterways across the UK.

APEM’s field scientists survey watercourses at over 100 locations across the country every year, providing opportunities to collect litter which would otherwise find its way into the sea and have a damaging effect on marine life.

APEM is Europe’s leading independent environmental consultancy specialising in freshwater and marine ecology and aerial surveys.

The head of APEM’s field team, Peter Dennis, said: “During our field work, we are astounded by how much plastic pollutes waterways. It’s tragic to see, as not only does it look unsightly, but it adversely affects our wildlife and ecosystems.

“Single use plastics like water bottles and crisp packets make up a shockingly high proportion of the litter, and we felt compelled to do something about the problem.

“We’re all in this job because we are passionate about preserving our environment, so collecting the plastic was the best way we could do our bit.

“APEM will donate £1 for every bag collected to support the fantastic work of Keep Britain Tidy and give our staff a strong incentive to get involved.

“We are working alongside organisations such as the Big Blue Ocean Cleanup hoping to eliminate plastic at the source before it enters our oceans.

“We urge as many people and businesses as possible to start tackling the issue head on so future generations can see their waterways free from plastic waste.”

Gail Davies, Environment Program Manager at Welsh Water Biodiversity Fund said: “This is a fantastic and ground-breaking initiative proposed by one of our environmental contractors who work across all of our operating areas.

“It’s a simple activity which everyone can get involved in and together we can genuinely make a tangible difference”.

Rory Sinclair, Chief Executive at the Big Blue Ocean Clean-up added: “APEM’s ‘cash-for-trash’ initiative to help tackle the problem of plastic pollution is an incredible project we fully support.”

Latest

Greener kitchens start with better habits

The hospitality industry is becoming increasingly aware of its environmental impact. From sourcing ingredients to managing waste, every decision plays a role in creating...

UK accountants reveal fine line between business and pleasure in new survey

A new survey by Cloud2Me at Accountex North uncovers the bizarre side of business expenses, from wedding dresses and boob jobs to £42,000 football...

The North’s most anticipated craft and design event is now open 

Visitors to the Great Northern Contemporary Craft Fair are in for a proper treat over the next three days. After a buzzing preview...

Fire festival returns to light up Rochdale with displays, ice rink and Christmas market

The countdown to Christmas begins in Rochdale next month with the return of the spectacular Ignite Fire Festival and magical family entertainment leading up...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

The North’s most anticipated craft and design event is now open 

Visitors to the Great Northern Contemporary Craft Fair are in for a proper treat over the next three days. After a buzzing preview...

RentX Launch Poised to Change Private Transport Booking in the US

A new platform has arrived with the ambition to transform the way Americans organise private transport. From stylish wedding cars and sleek limousines to party...

Fire festival returns to light up Rochdale with displays, ice rink and Christmas market

The countdown to Christmas begins in Rochdale next month with the return of the spectacular Ignite Fire Festival and magical family entertainment leading up...

Avensure CEO Chris Garner Recognised Among the UK’s Top 50 Most Ambitious Business Leaders

LDC and The Times honour Chris Garner for driving Avensure’s ambitious plan to triple its growth and expand its HR software worldwide. Chris Garner, Founder...

More News

Manchester-based pharmaceutical company, Chiesi Ltd, digs deep for local community action day

Local pharmaceutical company, Chiesi Ltd, held a Volunteer Day for its employees on 30th August as part of its commitment to the community and the...

Deloitte North West chooses new charity partners to make an impact that matters

Deloitte is continuing the success of its 5 Million Futures responsible business programme, which aims to help five million people get to where they...

Social Republic Chosen To Support U.S Based Homeless Dogs Hotel

American charity, The Hotel for Homeless Dogs, has commissioned Manchester social media agency, Social Republic, as it pushes for growth to expand facilities by...