Visualsoft has announced a new head of paid search, Craig Murphy, the company’s newest appointment within the PPC team.
Prior to taking up this role, Craig held senior positions as head of PPC strategy at MediaCom North and head of paid media at Latitude Digital Marketing.
At Visualsoft, he will be tasked with ensuring that its paid search offering remains at the forefront of the industry and adapts as and when needed. Craig’s ultimate purpose will be to offer the best and most appropriate PPC strategy to clients to maximise their growth.
Visualsoft counts a team of 285 staff across three offices, all of whom specialise in the design, build, support and marketing of online stores for retailers. Currently, the company works with over 1,200 UK clients, from Charles Clinkard, Little Mistress and The Lakes Distillery.
Commenting on his appointment, Craig said: “I want to grow the department to become the UK’s biggest and most successful PPC team. This isn’t simply in terms of revenue for the business, but also by ensuring that our client product offering is of the absolute highest quality.”
Gavin Lowther, head of digital at Visualsoft, added: “Craig will play a key part in our re-evaluation of Visualsoft’s current PPC best practice and strategy. Our strength has always been our ability to adapt to changing market conditions – so, just as quickly as paid search evolves, we will be driving innovation for our clients to build their business. We look forward to benefiting from Craig’s vast experience and knowledge in this area.”