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Thursday, January 8, 2026
AppointmentsEconomist Dr John Ashcroft joins Equilibrium Asset Management in consultancy role

Economist Dr John Ashcroft joins Equilibrium Asset Management in consultancy role

Equilibrium Asset Management has appointed economist Dr John Ashcroft as a consultant.

John was Chief Executive of pro-manchester for nine years up to October 2018 and has previously worked with Goldman Sachs, Bain and Company, First Boston, Wasserstein Perella and S.G. Warburgs.

Over the next 12 months John will advise Cheshire-based Equilibrium on global macro-economics and investment portfolio allocations.

He will also develop positional papers on economics, investment and finance, work closely with Equilibrium’s management and investment teams while also providing market overviews at quarterly client presentations.

John, who was founding Chairman of the North West Business Leadership Team, has served on the board of Marketing Manchester, the CA Business Leadership Council and as Chief Economist for the Greater Manchester Chamber of Commerce, said he is delighted to be working with Equilibrium.

“Equilibrium currently manages over £850 million of assets for over 1,000 families and is a Chartered wealth management company that offers genuinely personalised financial planning to its growing client base.

“Founder Colin Lawson and his team have done an exceptional job over the past 23 years and I’m excited to be working with such talented people over the next 12 months.”

John, who has served on numerous Boards including Marketing Manchester and was formerly Managing Director, then Chief Executive and Chairman of international public company Coloroll, will also use his status to boost the profile of Equilibrium among professional service firms, large corporates and high-net-worths in Manchester and across the north west.

Wilmslow headquartered Equilibrium specialises in all areas of wealth management, investment, pensions, tax planning and estate planning.

Founder Colin Lawson said: “Equilibrium is more committed than ever to delivering exceptional services to all our clients, making a positive difference for them and ensuring they can enjoy life to the full.

“John’s vast experience and expertise means we are in a position to add value to our wide breadth of services.”

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