Home Greater Manchester Specialist Leisure Group raises £121,000 for the Alzheimer’s Society

Specialist Leisure Group raises £121,000 for the Alzheimer’s Society

SLG took part in in skydives, a marathon, a Tough Mudder challenge and a 100km walk to raise funds

Wigan-based, Specialist Leisure Group (SLG) has raised over £121,000 for the Alzheimer’s Society and Alzheimer’s Scotland in 2018, smashing its target of £100,000. Following a hugely successful first year partnering with the charities, SLG has confirmed that it will continue its support for a second year and aims to bring the overall total raised to £200,000 by the end of 2019.

Over the course of last year, staff across the Group have held fundraising days, participated in skydives, a marathon, a Tough Mudder challenge, a 100km walk and much more to help SLG exceed its target.

For 2019, fundraising will continue with almost 30 staff already signed up to take part in a memory walk in Manchester on 2 March. Successful events from last year such as Cupcake Day in June and Elf Day in December will be held again plus a company-wide mass participation fundraising even is planned for later in the year and much more.

In addition, the company will continue with its ‘Dementia Friends’ awareness sessions to help improve employees’ knowledge of dementia. In 2018, the Group achieved its target of having over 1000 members of staff become ‘Dementia Friends’. These staff took part in a 45-minute information session that provided an in depth understanding of dementia and identified some small things they can do to help. SLG aims to add a further 1000 staff to this programme in 2019.

Richard Calvert, CEO at Specialist Leisure Group commented: “This is such an amazing achievement by our entire team and I am hugely proud of everyone for all they have done. We have raised such an impressive amount with so many of our staff going the extra mile – literally. I am delighted that we will continue this important relationship in 2019, not only raising money for the charities but also continuing to make Specialist Leisure Group a dementia friendly environment for both our staff and customers.”

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Philip Ghayour
Events, PR, and Marketing Manager at The Samuel James Group, Philip has a degree in Journalism from the University of Salford and holds an MSc in Marketing from Lancaster University, Philip has also worked at BBC Radio Lancashire, Clitheroe Football Club and Accrington Stanley Football Club.