Home Awards ATG Access cements international success with Greater China Awards win

ATG Access cements international success with Greater China Awards win

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ATG Access, the world’s leading innovator of road blocker, bollards and vehicle barrier systems, has bolstered its international credentials by winning the Rising Star accolade at the Greater China Awards.

Open to companies in North West England, the Greater China Awards recognise organisations that have made a significant contribution to developing business or innovative partnerships within mainland China, Hong Kong, Macau or Taiwan. The Rising Star Award is specifically awarded to businesses which have had innovative and successful partnerships with Greater China for less than three years.

ATG Access fought off an eight-strong shortlist to win the much acclaimed accolade, with judges praising the team’s willingness and eagerness to forge strong business relationships and fully submerse itself in the territory. As well as its high profile work in Shanghai.

To overcome cultural and linguistic barriers, ATG spent many years making regular trips to the region, before taking the decision to hire a native Chinese speaking professional to fill the role of South East Asia Export Manager. Appointing someone who has a deep-rooted understanding of this region has enabled ATG to create stronger communication networks and relationships with its exporting partners.

As such, ATG Access has had a long standing relationship with both Northern and Southern China with its first project – securing the National Exhibition Centre in Beijing with non-impact tested, automatic bollards – taking place in 2010.

ATG Access was also called upon to better protect The Bund, one of Shanghai’s busiest tourist, after the tragic event on New Year’s Eve 2014, where 36 people sadly lost their lives. The high profile security project involved ATG deploying eighty-six of its SPTTautomatic, crash test bollards at seven different road junctions.

ATG was presented with the prize at an awards ceremony that took place at the Department for International Trade North West in Manchester.

Gavin Hepburn, director at ATG Access, said: “We are delighted to have won the Rising Star Award.What really sets us apart is that we pride ourselves on doing business face-to-face. We don’t just want to arrive in a new market, we want to fully understand it from a cultural, linguistic and business perspective, which for us means getting out there and putting people on the ground.

“Obtaining the contract in Shanghai did not come easily – it required a considerable amount of groundwork from our Asian manager, as well as our UK sales team who ventured out to the city to meet with stakeholders and build up the essential relationships needed to win the project.

“As part of our continued international growth strategy, we aim to build on our relationships with countries across the globe, so to have an award tied to such an important market for us gives ATG Access the sort of recognition we need to take the business to the next level.”

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Philip Ghayour
Events, PR, and Marketing Manager at The Samuel James Group, Philip has a degree in Journalism from the University of Salford and holds an MSc in Marketing from Lancaster University, Philip has also worked at BBC Radio Lancashire, Clitheroe Football Club and Accrington Stanley Football Club.