Home Manchester India’s Hero Cycles UK operation announces ambitious new export campaign 

India’s Hero Cycles UK operation announces ambitious new export campaign 

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Avocet Sports Limited’s CEO Sreeram Venkateswara

Manchester-based Indian-owned Hero Cycles is announcing ambitious plans to unleash an export drive, in partnership with Cheshire ecommerce giant The Hut Group, for its new bike brand, Insync.

Hero, the world’s biggest bike maker by volume, launched the new Insync range of 75 bikes for the UK market in May 2018 at Old Trafford football ground.

Sreeram Venkateswaran CEO of Hero’s UK subsidiary Avocet Sports, said: “This is one of Hero Cycles boldest ever moves, to grow its international footprint into Europe,” he said. “Together with The Hut Group we have developed the Insync website to be specially optimised to operate across Europe which represents a new and potent market for Hero Cycles. This move shows Hero Cycles’ ambition to totally transform a UK company in Avocet, into a pan-European operation. It has taken a lot of careful planning to arrive at this point. Having invested in our Manchester Global Design Centre and recruited a team of top bike designers, we now have a range of high-quality bikes offering great value to customers in UK and Europe. Plus, we have The Hut Group’s formidable digital know-how to sell and promote the bikes into Europe online.”

Mr Venkateswaran said Hero Cycles’ investment in the UK is a strong example of how Indian and UK companies can join forces sharing expertise and resources.

“India and Britain share a common heritage, culture and language,” he said. “That bond makes doing business so much easier. Our venture in Britain is very much in line with what the UK Government wants to see post-Brexit, more UK and Indian companies working together targeting international trade. In terms of India, our model fits with Prime Minister Modi’s ‘Make in India’ campaign, as the know-how, design and marketing have come from the UK but the actual manufacturing will take place in India.  In addition, all the bikes bought via the Insync website will be distributed worldwide from UK warehouses, to start with, operated by Hero and The Hut Group before eventually moving to warehouses closer to the core markets.”

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Philip Ghayour
Events, PR, and Marketing Manager at The Samuel James Group, Philip has a degree in Journalism from the University of Salford and holds an MSc in Marketing from Lancaster University, Philip has also worked at BBC Radio Lancashire, Clitheroe Football Club and Accrington Stanley Football Club.