20 C
Manchester
Sunday, July 13, 2025
BlogManchester gin lures a dragon

Manchester gin lures a dragon

Manchester gin-thusiasts Mark Smallwood and Liam Manton created Didsbury Gin in 2017 and the tipple has already been hailed by Vogue Magazine as ‘one of the most exciting new British gins’.

Hot off the heels of redundancy, and a bumper year making gin, Mark from Middlesbrough and Liam from Manchester took on their biggest challenge yet, the Dragons’ Den.

The craft gin makers bagged themselves three minutes to pitch their plans for world domination to the BBC show’s five resident multi-millionaires in a bid to convince them to invest their own cash in the craft gin company.

After some initial banter between the multi-millionaires, Liam and Mark hooked in offers from both Jenny Campbell and Tej Lalvani. Ex-career banker turned business turnaround specialist and European cash machine entrepreneur Jenny prides herself on helping young talent realise their potential and the gin-makers felt an instant chemistry with her. What’s more she has a well documented love of gin and her own home gin bar already!

With the promise of help scaling up the business and reducing costs so they could increase production of the gin, enabling them to offer the right price point to take their product to the bigger retailers and restaurant and bar chains, Liam and Mark took Jenny’s offer of £75,000 for 33.3% of their one year old business.

Since the show was recorded in April 2018 Jenny has already guided Liam and Mark through a rebrand, an upscale of the business as well as legal and financial advice, and they are now just days away from announcing a number of listings with some of the UK’s biggest bar groups.

Corporate social responsibility manager for a construction firm Liam and partner in gin ex-bar manager Mark were spookily both made redundant from their respective jobs at the beginning of 2018 just as the gin business was starting to take off.

After first deciding not to take part in the BBC show in January 2018 because they had jobs and didn’t feel that it was the right time for the business, they jumped at the chance later on in the year just after they had been made redundant.

Liam Manton, co-founder of Didsbury Gin, said; “It was terrifying especially when minutes before we went in front of the Dragons we realised that our glasses smelled of egg. Sulphur in the washing machine water had made them disgusting and our gin would also be disgusting. We had to wash everything very quickly before our chances were ruined.”

Mark Smallwood, co-founder of Didsbury Gin, continued; “We loved having the opportunity to appear on the show, and when Jenny offered to invest, everything just seemed like it was coming together. Her no-nonsense Northern personality fits really well with the brand we are building, and we really liked how straightforward she was with us. She has some great ideas, and saw the growth opportunities for Didsbury Gin both nationally and internationally. Plus, we know she has a genuine interest in the product because she is a gin drinker herself.”

Jenny Campbell, Dragon and business turnaround specialist, said; “Didsbury Gin is all about Mark and Liam. They instantly drew me in with their charm and I thought this could work. I also went to school in Didsbury so I thought that was a good omen! They knew their product and the numbers behind the business, they stood their ground when my fellow Dragons attacked and most importantly I liked them. I think gin drinkers across the UK will too. They have a great brand which will be taking on the classics names by the end of the year. Watch this space.”

Latest

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Blaugranagram Partners with 101 Great Goals to Deliver Deeper Fan-Focused Football Content

101 Great Goals has officially entered into a strategic content partnership with Blaugranagram, aiming to enrich the football experience for fans by combining their...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

More News

Mobile Cloud Mining App by AIXA Miner Set to Transform Crypto Access in 2025

AIXA Miner has unveiled its official mobile cloud mining application, signalling the beginning of a more flexible and user-friendly era in cryptocurrency mining. The platform,...

How Manchester’s Tech Startups Are Powering Growth with Headless CMS Architecture

In no time at all, Manchester has emerged as one of the UK's leading technology hubs. The city is home to a vibrant startup...

St George’s Day parade returns to Manchester

The St George's Day Parade, a beloved fixture in Manchester's event calendar for nearly two decades, returns on April 27 with its vibrant celebration...