A leading provider of technology services to the private and public sectors has signed a series of big-name clients following support from GC Business Growth Hub.
Altrincham-based Informed Solutions was already a long-established, successful business with other UK offices in London and Edinburgh, as well as Australian offices in Sydney, Canberra and Melbourne. Such as been the success of its approach, the company won a Queen’s Award for Innovation in April, an ICT Excellence Award for Emerging Platforms at the World IT Congress in India in February, having previously also won multiple awards at the Australian itNews Benchmark Awards in recent years.
However, Informed Solutions Group CEO Elizabeth Vega realised that for the business’s continued development and to strengthen the company’s brand, Informed Solutions needed to reflect this progress in its marketing strategy. At the core of her plans was the launch a new website that authentically reflected the company’s core values while adapting to the different needs of the UK and Australian markets.
Therefore, in early 2017, Elizabeth sought the support of GC Business Growth Hub, part of The Growth Company. After sitting down with the company to identify key areas for improvement, the Hub sent two of the firm’s leadership team on the Greater Connected programme, an intensive business accelerator initiative geared towards supporting the start-up and scale-up ambitions of digital, creative and technology SMEs. The programme helped the leadership team to clearly define the scale-up plans for the business and take a more strategic approach to communications.
This resulted in Informed Solutions launching a new global website in October 2017 to coincide with the company’s 25th anniversary, which Informed Solutions directly attribute the signing several new high-profile clients to, including the NHS, Royal Mail and Ofsted in the UK and National Archives Australia. In turn, these new contracts have led to 15 new full-time staff, four one-year student work placements and eleven new contractor roles.
Elizabeth Vega, Group CEO said: “Following the new website launch, we immediately saw an increase in visitors, including a 130 per cent increase in traffic towards our ‘platforms and solutions’ page and a 110 per cent increase in traffic towards our ‘industry capabilities’ page.
“Our upward trend in traffic has also continued across our social media channels. This is reflected in a 100 per cent increase in page views in the space of a month on our company LinkedIn site, and a 190 per cent increase in tweet impressions on Twitter and 34% increase in profile visits.”
Richard Jeffery, director of business growth, GC Business Growth Hub, said: “Informed Solutions already had a long track record of success. Nonetheless, Elizabeth and the rest of the leadership still recognised that the company could achieve new levels of success.
“The Greater Connected programme is geared specifically to businesses in Informed Solutions’ sector, and it gives us great pride that Elizabeth and her team credit the changes made after going through the programme to the signing of multiple new clients.”