Manchester-based e-commerce and digital agency, Visualsoft has appointed Daniel Dixon to direct social media strategy as the company continues to grow.
As head of social media, and alongside an already-established team of social media professionals, Daniel will be responsible for scaling the company’s offering, overseeing social media marketing campaigns, developing content topics and managing day-to-day social media output.
Daniel has a wide array of experience, having worked at digital agencies for a diverse range of clients with a strong focus on paid social. In the past, he has undertaken projects with a clients such as PwC, Domino’s Pizza, Costa Coffee, as well as training SMEs in all aspects of digital technology.
Alongside his role at Visualsoft, Daniel is a goalkeeper for semi-professional Whitby Town FC and a part-time director of an autism charity.
Visualsoft has a growing team of over 300 staff who specialise in the design, build, support and marketing of online stores for retailers across the UK. TJ Hughes, Shoetique and Psyche are amongst the brands on the business’ ever-growing client list.
The company also operates a unique ‘Shared Success’ model which, unlike the industry norm, charges clients based on a percentage of their sales, instead of upfront and fixed fees.
Visualsoft opened 20 years ago as an innovative web developer and is still headquartered in Teesside – opening its current office in 2015. It has grown rapidly over the past two decades – now counting nearly 300 staff of digital specialists, with plans to grow this by at least a third in the next 12 months.
Talking of his ambitions for the role, Daniel said: “Visualsoft’s social offering is one of the fastest growing areas of the business and we’re already recognised for our expertise – but I’m hoping to boost these even further. My ambition is to grow our client base and develop the internal team to ensure our expertise is best utilised across all of our client accounts whilst raising our own profile.”
Dean Benson, Visualsoft CEO, added: “As our business grows. we are extremely pleased to be attracting top quality talent and Daniel is a great hire for us. As we celebrate the milestone of our 20th year in business, I am confident that he and his team can help us lay the foundations for another successful two decades!”