JD Outdoors has raised £100,000 for BBC Children in Need for the second year running.
The company, which provides a range of active and outdoor wear, launched a nationwide campaign encouraging people to organise sponsored rambles to raise money for disadvantaged children and young people across the UK.
JD Outdoors joined forces with BBC Children in Need to create a bespoke Countryfile Ramble Bobble Hat sold across all JDOutdoors retailers, with 50% of each sale going to the charity. To raise awareness of the nationwide campaign, a whole host of celebrities and Countryfile presenters donned the Countryfile Ramble Bobble Hat including Bear Grylls, TOWIE star Jessica Wright, Made in Chelsea star Rosie Fortescue and television presenter Jenni Falconer.
Showing there are no limits to where people can ramble, the bespoke hat was also launched into space by experts at ‘Sent into Space’, and a mass ramble was held in Manchester city centre, with over 70 people taking part.
JD Outdoors CEO Lee Bagnall said: “We are thrilled to have raised another £100,000 for BBC Children in Need this year. These funds are vital to making a positive difference to the lives of young people across the UK, so we thank everyone who purchased one of our special ramble hats and organised walks in their communities.”