Greater Manchester-based, TickX, has announced the launch of its new personalised discovery platform, designed to make it easier than ever for users to find experiences that they love based on their interests and preferences. The revolutionary new service lists inventory from over 100 partners and is designed to help ticket partners expose their inventory to new audiences, ultimately growing the experience market.
Steve Pearce, TickX CEO said: “As an aggregator, it’s important that we add value, both to our ticketing partners and our users. We’re really excited about our new Intelligent Discovery engine, it’s designed to give our users a personalised experience, exposing them to new events that they may not have been aware of and help to grow the experience market for TickX and our many partners.”
Paul Kirwin, TickX CMO added: “We’ve been faced with a challenge in our early years where consumers saw us as a ticket seller. We’re far from it, it is not our world, our partners are the sellers. We’re a discovery platform that allows our users to find tickets to events they know about and discover ones they don’t. This brand refresh helps us to articulate our position more clearly.”