TabMo has hired Peter Boler to run its regional sales operation as it continues to expand its UK presence. The move will see the creative mobile demand side platform (DSP) develop and strengthen its relationships with brands and agencies based outside London as it helps them take advantage of ongoing advancements in mobile advertising technology.
Manchester-based Boler previously headed up the regional sales team at Weve, O2’s mobile marketing platform. Prior to that he was the regional sales director at The Exchange Lab. As the founder of sales house One Link Digital he will concentrate on locations including Birmingham, Leeds, Edinburgh, Glasgow and Dublin as well as Manchester, in his role with TabMo.
Ofcom’s 2018 Communications Market Report shows that 78% of British people own a smartphone, with this rising to 95% for young consumers (those aged 16 to 24), with 72% of people accessing the internet via their mobile.
At the same time the importance of regional business hubs is being cemented; Channel 4 is the latest national operator to expand outside London, recently confirming that its new headquarters will be in Leeds, accompanied by new creative operations in Glasgow and Bristol.
Chris Childs, managing director at TabMo UK, said: “The continuous and rapid innovation in mobile technology opens the doors to increasingly creative and effective advertising campaigns. This makes it more important than ever to provide agencies and brands with local support that is rooted in personal relationships built on trust and face-to-face contact. With extensive experience of both the digital advertising market and the regional marketing landscape, along with an impressive contact book, Peter is the ideal choice to help agencies outside London get the most out of their mobile advertising budgets.”
“Regional agencies need their mobile advertising partner to offer competitive pricing, audience transparency, real-time footfall management and to be data agnostic,” added Boler. “Benchmarking these requirements against the technology that is available makes TabMo a clear winner. This is a great opportunity to be able to offer brands and agencies the tools that will enable them to run effective and creative mobile advertising campaigns, regardless of where they are located in the UK.”