Global consumer insight agency, Join the Dots, has established a dedicated creative team due to the growing success of its visual communications for the company and its roster of global clients.
Sarah Batten who has worked for the company for five years is joined by senior creative Nick Tomlinson and junior graphic designer, Dan Towns.
The team was formed in response to Join the Dots’ demand for creative output to complement its delivery of insight and research findings for clients. Together they oversee all aspects of visual communications, from brand identity and concept to graphic design, digital illustration and print.
Sarah explains: “More and more we’re finding insights need to reach a wider audience than the core research team – it’s crucial that findings are communicated clearly and in an engaging manner. We work with the client and researcher to diagnose what the best type of output would be given the audience and message, whether that’s physical print such as booklets or brochures, or digital creative in the form of e-books or an animated infographic.”
Nick continues: “Having worked with external agencies, you don’t always receive that connection and understanding at the individual level. As a team we have the ability to be extremely agile, which is becoming a real selling point in the industry at the moment. We are also now focussing on offering our creative expertise to clients outside of the research industry, which is going to be beneficial for other areas of the business and vice versa.”
As part of the new creative team Nick is also leading business development, consulting on proposals, offering visual communications training and upskilling researchers by taking part in external webinars and industry seminars.
Kate Rhodes, marketing and brand manager at Join the Dots, added: “After twenty years in the insight industry, we know how important it is for research to make an impact within an organisation, and visual communication is a key part of us delivering that for clients. Our creative team help ensure that we produce work that our clients are proud to share as their own.
“Our objective is always to deliver high quality outputs; having won the AURA Communication award five times is a testament to the standard of the team’s work and ensures our research has a positive business impact all round. We hope to expand on this and plug in to the creative hub that surrounds our head office in Manchester’s Northern Quarter, to offer more creative services and added value as we grow.”