Sale Sharks has signed leading car leasing and contract hire specialist CVSL as the club’s official car supplier for the 2018/19 season.
Staff and players at the club have been equipped with Citroën C4 Cactus vehicles from the Altrincham-based supplier, branded with the club’s logo and signature navy and white colours.
A fleet of six vehicles have been provided to help drive success on and off the field for Sale this season and support the club’s bid to establish even stronger relationships with businesses and organisations across the region.
Through the partnership, CVSL will also benefit from national brand exposure through signage at the AJ Bell Stadium, as well as hospitality packages, player appearances, dedicated space in match day programmes and access to Sale’s fast-growing Business Club, which brings companies across the North West together through rugby.
Mark Cueto, Sale Sharks’ Commercial Director, said: “It’s fantastic to have a new car supplier on-board for the season and we’re thrilled that CVSL will be helping our players and staff get out and about.
“CVSL is widely-regarded as one of the biggest names in car leasing and hire in the UK and they’re right on our doorstep in Altrincham, so we’re really pleased to welcome another leading North West business as an official partner.”
Tony Poole at CVSL added: “Although we’re a national firm, we’re heavily invested in our local communities and that’s why we’re delighted to be building on that with this new partnership.
“The vehicles we’ve supplied to the Sale Sharks team are a great fit for the club – stylish cars with lots of personality that really stand out from the crowd. We’re looking forward to working with everyone at the club and driving success together this season.”