The British Business Bank has appointed of Angelene Woodland as its first Chief Marketing Officer. The British Business Bank is the government-owned business development bank dedicated to making finance markets work better for smaller businesses.
The new role has been created to lead the Bank’s new Demand Development Unit. The new unit will build the profile of the Bank and its positioning and relationship with smaller businesses across the UK, to enable SMEs to seek the finance best suited to their needs.
Manchester-based, Woodland joins from Bupa UK where, since 2011, she held a number of positions across Marketing and was Director of Marketing Communications, leading all Bupa UK’s brand, acquisition and retention marketing strategy across all customer segments and business lines. She was previously Bupa’s Director of Consumer Marketing and Sales. Prior to Bupa, she held senior roles at Shop Direct Group and the British School of Paris.
Keith Morgan, British Business Bank CEO, said: “Angelene has a wealth of industry experience and I am delighted she is joining our organisation at this exciting stage in our development. I look forward to welcoming her to the British Business Bank in this newly-created role and working with her to ensure smaller businesses across the UK are encouraged and enabled to seek the finance best suited to their needs.”
Angelene Woodland, said: “I am delighted to be joining as Chief Marketing Officer and am excited to be working with an organisation that has such a strong purpose at its core – to make finance markets work more effectively for small businesses, so that they and the people they employ can prosper, grow and build UK economic activity. The creation of the new Demand Development Unit at the British Business Bank is testament to the focus being put on delivering a customer centred and compelling proposition to market, that meets the demands and needs of our customer segments. I cannot wait to drive forward the brand and customer engagement strategies with the team and to encourage and enable smaller businesses across the UK to seek the finance best suited to their needs.”