Home Greater Manchester Altrincham heralds arrival of retailer’s ‘flagship’ store

Altrincham heralds arrival of retailer’s ‘flagship’ store

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Malcolm Burgess, Cameron Marsden, Mark Long and Rosanna Sigley

A carpet retailer has committed more than £1.5million in a flagship store in Altrincham, creating up to 10 new jobs.

United Carpets and Beds, the UK’s largest franchised carpet and bed retailer, has opened its 59th showroom on the Altrincham Retail Park in Broadheath with an experienced team boasting a combined 20 years in carpet retail.

The 10,000 sq ft outlet is one of only three United Carpets and Beds flagship stores and will showcase the latest carpet ranges while offering a training facility for the retailer’s 250+ staff.

Store manager Mark Long, who anticipates the five-strong team may double in the next 12 months with warehousing and further sales staff appointments, said: “This is a strategic move in the growth of our northern retail offering. We wanted to create a central store where we can showcase our latest product ranges, acting as a test-bed before full roll out to ensure we are providing exactly what our customers want. The significant investment in premises and stock will ultimately support our wider store product offering.

“The customer experience is hugely important to us and while our website supports consumer research and sales, we still find many customers want to see, feel and sample the carpets, floorings and beds before they buy which is why the Altrincham store is so valuable in supporting our customer engagement, research and offering.”

Will Hickman, marketing manager for the group added “Our business made its name on the high street 21 years ago and more than two decades later, we are still putting the customer first with both an online and a physical retail presence and are delighted to be introducing our proposition to the public of Altrincham in the all-important run-up to Christmas.”