A boutique viewing facility in Salford Quays used by market researchers from across the UK, Europe and the United States has been recognised by the industry for its high standards.
The Buzz Rooms at Clippers Quay was established last year as a venue for hosting focus groups to test new products and services for global brands and businesses.
Now The Buzz Rooms has been admitted as a member of the Viewing Facilities Association, a trade association which promotes best practice in the sector.
Only facilities which meet the VFA’s high standards of service and equipment qualify for membership. As part of the process, clients are asked to rate each applicant and The Buzz Rooms gained an overall score of 4.9 out of five.
The Buzz Rooms was established by Sarah Butler at the headquarters of Infinity Asset Management, of which she is a co-founder and partner.
It has been used by market researchers and insight teams involved in sectors including fashion, retail, food and drinks, media and transport.
Sarah said: “We’re delighted to be accredited with membership of the VFA, which demonstrates to customers that we provide a highly professional and quality service.
“It’s a significant feather in our cap which shows we are capable of competing with viewing facilities across the country.
“We have hosted market research agencies from throughout the UK, Europe and the US looking to test a wide range of new products and services on consumers from the north west.
“Our continued growth through new and repeat bookings from small and large research agencies and insight teams shows we are now firmly on the map.
“The facility has received extremely positive feedback. Clients love our location near MediaCityUK, the excellent transport links and free parking, as well as the quality of our staff, premises, catering and technology.
“They also welcome the fact that we have one studio and that they are therefore never sharing the facility with competitors.”
The Buzz Rooms has a clients’ viewing room with a large one-way mirror through which they can observe the focus group in an adjoining room.
The respondents’ room has video and audio recording equipment and an online streaming capability so their discussions can be viewed remotely.
Sarah said: “It’s a modern facility which is seeing increasing demand and we are confident of maintaining our growth in the coming months.”