Peel Land and Property (Peel L&P) has appointed Ian Wilson as Marketing Director to lead the brand and marketing strategies across its £2.6 billion portfolio spanning 20,000 acres of land and 12 million sq ft of property.
Peel L&P, which is part of the Peel Group, houses a 14-strong marketing team working across brand, digital, marketing, PR, social media, design and motion graphics. Ian brings over 20 years’ experience to Peel L&P acquired through agency and in-house roles, including within two of the UK’s leading residential and commercial regeneration companies, Urban Splash and Bruntwood.
Ian will oversee the implementation of multi-channel marketing strategies across Peel L&P’s diverse businesses including MediaCityUK, Liverpool Waters and Wirral Waters which fall under Peel L&P’s strategic waters sites, as well as the land and planning division, waterways, nature reserves, airports, TraffordCity, leisure, logistics and industrial space, retail and business parks, energy and environmental.
Ian said: “As a native Liverpudlian and adopted Mancunian, I’ve long admired the scale and breadth of activity that Peel L&P has undertaken. The business is agile and ambitious with a long-term sustainable view and a legacy of delivery for some of the most transformational development projects in the north.
With a proven track record of producing effective marketing strategies, including the strategic positioning and marketing of Bruntwood’s £1.5bn development and joint-venture portfolio, Ian also fulfilled a secondment as Head of Marketing to Manchester Science Partnerships (MSP), the UK’s largest science park operator where he led the marketing for the flagship Alderley Park site, MSP Central Campus, Citylabs 1.0 and Salford Innovation Park.
On behalf of Peel L&P, Neil Lees Deputy Chairman of the Peel Group said: “As well as overseeing the marketing for our various businesses, Ian will be looking at how we better articulate the brand value proposition for what Peel L&P represents, both internally and to our broad range of external stakeholders. Ian brings a wealth of expertise and experience to Peel L&P and has a solid in-house team supporting him.”
Ian added: “Over the next 10-20 years we have some truly amazing schemes in the development pipeline including rolling out the next exciting phases for our Strategic Waters sites.
“In addition to this, we will be creating 13 million sq ft of workspace and 14 million sq ft of public realm, so from a placemaking and property marketing perspective, it’s going to be a real challenge but when you realise how much socio-economic benefit these schemes will bring to the north, you can’t help but feel proud to play a small part in what goes on here.”