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MHA reveals four new strategic initiatives

Adrian Ellis

Manchester Hoteliers’ Association has revealed its four key strategic initiatives. The Chair of the association, along with general managers of the 50 hotel members that form the MHA, designed the principals to highlight what the association stands for and to further promote the hospitality industry in the city region.

Talent and addressing the skills gap, sustainability, conferences and economic impact and environmental support are the four strategic initiatives MHA has decided to focus its attention on.

Adrian Ellis, Chair of MHA, said: “The strategic initiatives that have been proposed will benefit not only the organisation, but wider society in general and I am thrilled at the prospect of it all.

“Talent and addressing the skills gap is intended to ultimately bridge the skills gap and promote the hospitality industry to aspiring students, businesses and the general public. This will be achieved through active involvement at recruitment fairs, our official partnership with Manchester Metropolitan University, mentoring schemes and student engagement.

“Similarly, we are pushing to become a more sustainable and environmentally friendly association, increasing the work we do with charitable organisations, whilst striving to maintain and enhance our position as host to a number of large events and conferences.”

He added: “Sustainability is another primary focus outlined in the initiatives. Specifically, the members of the association are aiming to reduce energy consumption and minimise the use of plastic, supporting the Mayor of Greater Manchester’s pledge to cut the use of straws in the hospitality industry.

“The conference and economic impact initiative aims to attract more conferences and major events to the city, developing a ‘welcome’ conference and a ‘Manchester’ themed welcome for major events, in order to encourage repeat booking.

“The final initiative outlined plans to support the environment, including our intention to support local charities, assist where we can to end homelessness, plus the implementation of ‘clean up’ campaigns in a bid to keep the city tidy.

“All things, considered, this is an exciting time for MHA as we begin to venture in a new direction and implement these important changes to our operation and vision.”