Building on strong momentum in recent years, Good Relations, part of the VCCP Partnership, is acquiring the ‘The Little Big Agency’, founded by Jo Leah. The agency will be renamed Good Relations North and will be based in a new central Manchester office in Peter House, Oxford Street.
Jo Leah, former Managing Director of Weber Shandwick in the English regions & Wales, will become Managing Director of Good Relations North and be part of the Good Relations Executive Team. Her remit will be to build a strong ‘challenger’ PR and Content network for Good Relations outside of London.
In her previous role at Weber Shandwick, Jo led the Manchester office to top the Prolific North League table. Key clients included Aldi and the Alliance Manchester Business School.
Richard Moss, Chief Executive of Good Relations, said: “Jo has a formidable track record of building high performing teams and delivering exceptional client results. I’m hugely excited about bringing together her capabilities with those of Good Relations to create a new dynamic PR force in the North”.
Jo Leah commented: “This is a hugely exciting time to be joining Good Relations. They are delivering creative work with a focus on driving business performance – and they’re winning the awards to prove it. I can’t wait to get stuck in and do it all again with such a focused team.
“I’m proud to be based in a city with a reputation as one of the world’s greatest capitals. Manchester is a cultural powerhouse with a thriving creative community.”