Home Appointments theEword makes key hires to drive growth

theEword makes key hires to drive growth

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(L-R) Laura and Alice

Digital marketing agency theEword has appointed a new client account director and a new campaign manager as it sets its sights on expanding its client base.

Working alongside the agency’s content producers and advertising team, Laura Sumner will be responsible for overseeing and developing key accounts, plus driving revenue growth for theEword, with a particular focus on growing the firm’s client portfolio in the property sector.

Laura brings years of invaluable industry experience from Wireless Group, having held account management and business development positions for highly regarded radio, marketing, and leisure companies.

Such roles saw Laura deliver successes in UK and international markets, developing business growth and strategic alignment for her clients.

Laura said: “I’m a people person at heart, so I thrive on building relationships and accelerating my client base. I’m excited to be working with an agency with such a great reputation in the property and leisure markets.

“My career has allowed me to work with a highly credible portfolio of clients and build a solid network of contacts. I look forward to bringing this experience to my new role and working on some exciting campaigns.”

Further bolstering the client services team will be Alice Gorecki, who comes onboard as a campaign manager for theEword’s leisure sector team.

Alice’s previous position was Digital Communications Editor at the Medical Protection Society – a Leeds-based membership organisation for medical and dental professionals, with over 300,000 members worldwide – where she oversaw digital campaigns for the organisation’s UK and international websites.

Alice said: “I’m really excited to be working with theEword and using my extensive experience and campaign management skills to support our dynamic team and deliver great work for our market-leading leisure clients.

Daniel Nolan, Managing Director of theEword, said: “The experience of these two appointments will prove invaluable to this chapter in our growth and development. I’m looking forward to working with Laura and Alice as we continue to grow.”