Manchester-based mobile data capture specialist, WorkMobile, has appointed a new branding and marketing executive as part of ambitious plans for growth.
With a wealth of marketing experience both in-house and as a freelance creative, Jessica Mallard is the latest highly-skilled addition to WorkMobile’s rapidly expanding team.
Jessica has spent time working in marketing and events for InternChina, a global education and internships company, organising and marketing intensive programmes for Education New Zealand and The British Council.
Returning to the UK, she was able to use the cross-cultural connections made in her previous role to establish herself as a successful freelance marketer.
With clients spanning the travel, media, charity and technology sectors, she has created original content and devised social media strategies for WildChina Travel, Macau Lifestyle Media, and Creative Tourist, among others.
In her new role at WorkMobile, Jessica will be refining the brand’s identity and messaging, solidifying its reputation as a leading provider of bespoke workflow solutions. On a more practical basis she will also be tasked with increasing the number and quality of sales leads the company generates.
Having recently developed a three-year business plan with the approval and support of its long-term South African investors, WorkMobile is on track to achieve its target of growing recurring revenues by 30% by the end of the year.
Jessica said: “Having worked with technology clients in a freelance capacity, I am thrilled to now be joining an innovative tech business at such an exciting time.
“WorkMobile has a fantastic product, which, thanks to the hard work of a passionate team, is constantly improving and evolving.
“This constant evolution is one of our key messages as a brand, and I am keen to ensure that it is conveyed effectively in every aspect of our communications strategy.”
Andrew Huntly, CEO of WorkMobile, said: “Jessica is a brilliant addition to the WorkMobile team, bringing with her a host of fresh ideas and enthusiasm.
“Her expertise will be vital in helping us achieve our three year growth plan, ensuring that we are able to capitalise on new opportunities and bring our solutions to an ever greater number of sectors.”