Manchester-based, The Dining Club Group, the world’s largest dining club group, has partnered with leading price comparison site, Compare the Market, to deliver the biggest partnership the dining industry has seen to date, with Meerkat Meals, powered by tastecard.
Meerkat Meals, a bespoke dining product developed with The Dining Club Group, offers Compare the Market customers 2 for 1 meals at thousands of restaurants across the UK for an entire year. Available Sunday – Thursday, Meerkat Meals can save customers over £304 per year on average on starters, mains and desserts when dining out at thousands of chain and independent restaurants including; Ask, Zizzi, Pizza Hut and Frankie & Benny’s.
Matt Turner, Founder of tastecard and CEO of The Dining Club Group, commented: “The Dining Club Group delivers proven business benefits to Marketing & HR teams in organisations of all sizes. Our Commercial team develop truly unique solutions via our brand portfolio, providing incredible incentives to increase customer engagement, drive sales and improve customer retention, ensuring businesses offer something different to both customers and staff, to help them stand out from the crowd.
“With Meerkat Meals, The Dining Club Group aimed to create an industry first that would offer Compare the Market’s existing customers an unbeatable reward. We are extremely excited that our two industry-leading businesses have come together and look forward to providing unbeatable rewards to customers, whilst helping people to eat out more often.”
The Dining Club Group collectively engages four million members spending in excess of £600 million per annum in the UK & Ireland, across their three leading dining discount card schemes: tastecard, Gourmet Society and hi-life. Sitting in the unique position of being able to deliver tailored partnership solutions across their three brands, The Dining Club Group offers data driven insights and analytics along with product and commercial, brand, marketing and supply chain expertise.
In addition, The Dining Club Group has developed a unique technology platform, enabling the Group to feedback customer dining habits data to their restaurant partners, thus helping the restaurants to improve customer experience, drive incremental footfall and ultimately profitability.