Content marketing agency, Trunk, is calling for agencies and brands to take part in a charity World Cup sweepstake to raise funds to help send 11-year-old Isabella Lyttle to America for life saving cancer treatment.
Aiming to raise £3,200 towards Isabella’s £150,000 target, each entry is £100 per company and teams will be chosen by lucky dip at 1pm on 14th June, the first day of the tournament. HomeServe, No Brainer, Principles and Plott are just some of the businesses already in the running.
The winning team will receive one full day’s film shoot and edits from Trunk, up to the value of £4,000. The video can be anything from a case study, a piece of branded social media content or a film to sell a service.
The sweepstake for Isabella Lyttle, follows Trunk’s ‘The C-word’ campaign. The award winning video went viral and gained over 20 million views helping towards fundraising efforts for Isabella, who has been battling neuroblastoma, a rare form of cancer, since she was just three years old. So far, over £85,000 has been raised.
Adam Britton, Managing Director of Trunk, said: “Isabella’s journey is one that has been close to our hearts ever since we heard about her story. Since then, we have strengthened our fundraising efforts to help her get the treatment she needs. The sweepstake gives agencies and brands the opportunity to come together and help Isabella whilst having a bit of fun at the same time.”
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