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B2B International awarded 2018 Achievement in Customer Excellence for its approach to win / Loss research


Manchester-based B2B International, the world’s most experienced b2b market research company, has been awarded a 2018 Confirmit ACE (Achievement in Customer Excellence) Award in the B2B category. This honour demonstrates B2B International’s exceptional commitment and unique approach to using Voice of the Customer insights to drive change. In particular, it recognises B2B International’s approach to b2b win / loss research and the impact that this approach has had for its clients.

Confirmit’s ACE Awards program was established in 2005 in order to honour their clients’ dedication and distinct contribution to achieving universal customer excellence. As a recipient of a Confirmit ACE Award, B2B International has demonstrated its continuous drive to improve its clients’ businesses through the practical use of customer and market feedback. B2B International earned the Confirmit ACE Award based on the development and impact of its win / loss research approach using the Confimit Horizons platform.

“We are very proud to be a recipient of a 2018 Confirmit ACE Award, as it reinforces our dedication to always thinking of new ways to bring the voice of the customer into our client’s businesses” said Nick Hague, Director, B2B International. “We have tailor-made our win / loss approach alongside Confirmit, and it has proved to be very effective over the last year.  The ACE Award is a great recognition of this work, and motivates us to continue innovating, to deliver real impact for our clients.  Confirmit has been a great partner in helping us realise this.”

“We are delighted to honour B2B International with a 2018 Confirmit ACE Award as they have proven time and again their prowess in the Customer Experience field,” said Ken Østreng, President and CEO of Confirmit. “Their approach to using customer feedback as part of a win /loss program demonstrates an innovative approach to understanding their audience, as well as a profound commitment to improving the businesses that they work with.”

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Philip Ghayour
Events, PR, and Marketing Manager at The Samuel James Group, Philip has a degree in Journalism from the University of Salford and holds an MSc in Marketing from Lancaster University, Philip has also worked at BBC Radio Lancashire, Clitheroe Football Club and Accrington Stanley Football Club.