Home Energy Energizer to work with Cunning Plan to launch new phone range 

Energizer to work with Cunning Plan to launch new phone range 


Avenir Telecom, licensee of the world-famous battery brand, Energizer® has enlisted the help of Manchester based creative agency, Cunning Plan Marketing to help it launch a new range of phones to the UK Market.

There are 14 different handsets in the new long-lasting range, which varies from rugged smartphones to retro flip phones priced from £14.99-£399.99. These new devices promise to shake-up the low and mid-range smartphone space giving consumers long-lasting battery power, durability and great features – at an affordable price.

The hero products include the Power Max P600S with a whopping 4500 mAh of battery power, which means it will last up to 16 days on standby or up to 12 hours of constant 4G talk time!  There’s also the Hardcase H550S, which again boasts a bigger than average battery, but with a Corning®Gorilla® Glass curved screen it is set to be one of the best-looking rugged phones on the market. The Energizer® Power Max P550S and the Energy E520 LTE are the more affordable smartphones in the range.

French manufacturer, Avenir Telecom has been a licensing partner with Energizer®  since 2010.

Cunning Plan has been briefed to promote the brand via a traditional PR and digital media strategy.  The agency has previously won awards for its work with the JCB tough phone and more recently has worked with the innovative children’s smartphone, Monqi, which launched in October 2017.

James Adam, Managing Director at Cunning Plan Marketing said: “Research has shown that consumers are looking for practical features when buying a smartphone – we are sick of cracked screens and phones that need constant charging! Energizer’s® new phone range promises to eradicate these bones of contention and bring a fresh new approach to the market.  Our launch campaign will combine PR, social media and blogger outreach to bring these USPs to UK consumers.”

Lucile DeVictor, Communication Manager from Avenir Telecom said: “We needed an agency that could hit the ground running and thanks to Cunning Plan’s telecom experience they will help us to reach our target audience quickly using a variety of effective tactics.  We’re pleased to be finally launching in the UK and look forward to a long-lasting relationship with James and his team.”